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hello everybody thanks for joining today’s session we’re going to be talking about search engine optimization
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and how to get your auto repair shop ranked on Google for the most important key terms in the organic those are the
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non-paid listings okay anybody can pay to be at the top Google is only going to put certain companies at the top of
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their search so I’m going to be talking about some of the changes in search algorithm I’m going to be talking about
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some new things that you can do from a Content strategy perspective to move the needle in terms of how your rank and
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what’s working best for us and our clients that we work with across the country so just to make sure that my audio is working give me a one in the
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comments just to make sure you guys are hearing me okay cool all right so this session is around search Eng and
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optimization is part of our overall online marketing strategy this is called our digital dominance method and it
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looks at the big picture of all the things that you might want to do to truly maximize your lead flow online you
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take a screenshot of that or take a picture of that with your phone you need a good website that’s built to convert and you need to make sure that you’re
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coming up in the organic free listings as strong as possible that way Google’s paying you you’re not paying Google to
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be at the top with an ad then we want to be doing pay-per-click and retargeting to make sure that we’re tapping into
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those paid online directories and what we find is if you implement this entire digital dominance method we’ve worked on
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this over a 10-year period you can really be the known auto repair shop in your market and you can get a lot of
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leads and a lot of great return on your investment but the fact is that each one of these requires a thought out approach
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and today we’re going to be going deep on this concept called search engine optimization which is you know how we
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make sure that we’re showing up in the non-paid listings when our potential customers are looking so last month we
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conducted a workshop on how to make sure your website was built to convert because your website has to be set up in
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a very specific way so that when customers get there they feel like you’re the right repair shop for them
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they pick up the phone and they call you if your website has not been set up to convert then you can have all the
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traffic in the world and not get the results that you’re after most shop owners don’t know this but 20 to 40% of
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most auto repair shops website traffic goes unconverted so if you are interested in getting the link to last
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month’s Workshop just go ahead and put send link in the uh comments there and I’ll make sure I get that to you so a
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little bit of housekeeping if you guys don’t mind close the other tabs that you might have open please turn off Facebook let’s just give this our undivided
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attention for 45 to 60 Minutes I do promise it’ll be worth your time it took me three months to put all this together
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I promise you walk away with some great insights and strategies to not just rank better but generate more leads on the
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internet so the plan for today as it relates to SEO is we’re going to be talking about the latest changes with
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the Google algorithm SEO is constantly changing I don’t know if you guys knew this there were over 500 algorithms in
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2023 alone and that’s a lot to keep track of my staff and I spend several hours a week just reading the latest
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changes and the latest updates that are coming from Google and it’s a barrage of
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blogs that we have to read every single month to make sure that we’re staying on top of what’s going on so I’m going to
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be talking about some of the things that we have to have in place that in the past were productive some things you might have done because a year ago or
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five years ago this was the thing to do and you could get ranked and you could get leads and sales but these out ofate
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practices are probably harming you today just going to bring those to your attention so that you’re aware or the
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things that might actually be harming you instead of helping you from what was originally intended you know so what I’m going to unpack is what I call the new
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SEO formula which is based on the very latest and greatest and what’s going on I’m going to unpack what I call the new
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SEO formula we’ve been researching this we put this workshop together to make sure that we’re giving you guys the latest information I’m not going to
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cover everything that you need to know about SEO and all of the technical mumbo jumbo because that would be a 7-Day 8
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hour a day workshop I want to give you guys as the owner of auto repair and service companies the most important 20%
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the things that are going to have the biggest impact that are going to move the needle the most the things that are
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most worth your time and attention so that you can get the 80% of the results so so just real quick I don’t like doing
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this self-promotional thing but who am I I’m the author of two books one of them is the ultimate SEO guide for automotive
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service businesses how to Triple your sales in record time that was my latest book and then triple your sales and grow your business the ultimate internet
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marketing to grow your business online my parent company’s Advanced Digital Media Services we’re the top ranked SEO
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company in the State of Florida and Colorado and we’ve also taken over the Caribbean we did think it would be a really good idea because it would
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separate us apart from other companies that we would rank ourselves for our keywords before we talk to companies
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about ranking them for theirs I’m also the producer of Top Shop podcast this is going really well got 15 podcasts so far
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I’m interviewing industry leaders and I’m also industry successful shop owners so if you know anybody that’s owned a
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shop for 10 years or longer have them go to Top Shop podcast and register to be a guest we only interview shop owners that
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have been past that 10e Mark 80% of shops fail in the first 5 years and 80% of those fail in the second 5 years so
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any auto repair shop owner that’s been in business over 10 years they’re the 4% and we want to get their wisdom and we
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want to get their experience and we want to spread that online so if you know anybody please send them our way we’re
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also the producer of the golden wrench award when we decided to go into this particular Market we noticed that there
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were an awful lot of people that were really really had contributed significantly you know to this industry
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so we’ve already given away uh three Awards and we’re looking to to provide more if anybody knows Sherry Hamilton
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she’s the one that produces Vision go to Golden wrench award.com and nominate her so we have to have nominations in order
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to to promote somebody once again that’s golden wrench award.com so if you or
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somebody else that you know has made a significant impact in the industry please let us know all right so let’s get started does SEO still matter the
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whole search model has changed greatly in the last 10 years and it changed radically a little over a year ago
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Google has moved the paid listings up of course they want money and make money off of organic and then they’ve moved
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the paid listings down they’ve moved local service ads at the top they’ve changed the way search results appear so
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the first question we should be asking ourselves as owners of auto service companies is does SEO still matter like
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should I you even care should you even be thinking about this with all the paid ads and everything that’s going on with
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the pay to playay Market I think it’s a fair question if the search results have changed and no one’s clicking on the
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organic listings it really wouldn’t be worth any of your time right so I want to start here with today’s session and
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this is a typical way uh that a search result looks okay if we look at any Market let’s just say we type in Salt
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Lake City Auto Repair auto repair Salt Lake City or whatever and by the way guys that is usually the largest search
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for any area is auto repair in the city then the city auto repair so we’ve got the ads up at the Top If you look up
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here these are the sponsored ads so these are people that are paying to be at the top when you type in those keywords all right Salt Lake City Auto
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Repair then you’ve got the map pack the local three pack this is exceedingly important to get in if you guys don’t
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know how this works there could be you know a 100 auto repair shops in a large Market or more Google’s only going to
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pick three of them and put them in them boxes so you can also buy an ad a lot of businesses don’t know this but you can
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also buy an ad in the local three pack that will significantly increase traffic right away and then you’ve got the
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organic down here so these are the free results and the free results are moving farther and farther down the page if you
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happen to be on a mobile device what does the data tell us you know are people still clicking on their organic
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and are they still calling through the organic result and what we found looking at the data of thousands of websites and
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analytics is that 71% of all the clicks go to either the map listings here or
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the organic listings yes those paid listings are prominent Google guaranteed is right at the top and at this time
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Google guaranteed by the way in case you guys didn’t know Google guaranteed is only available in Florida or California
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those are the only two states that the LSA the local service ads or Google guarantee ads are available for anybody
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in the auto repair industry the line share of the visitors I think that go to these Pages they already know that these results up top that people are paying
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for them so what we’re finding moreover is that 67% of people are going straight
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to the first five listings and any search result so the numbers tell us that yes SEO absolutely still matters
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and it matters probably more than ever because we want to not just be on the first page you know we want to be in
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those first five listings for our most important keywords because that’s where we’re going to get the most bank for our
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buck that’s where we’re going to get the best you know opportunity and just to give you a real world example of this and show you some metrics behind it that
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way you can see is the juice you know worth the squeeze as it relates to the SEO stuff one of our companies that we worked with is Northwest Collision in St
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Petersburg Florida we’ve been working with Greg for several years now and done a really nice job in getting him ranked
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his revenues are up from 350 to 6,000 a month I’ll be talking
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about what those keywords how to analyze which ones are important and how to obviously do the work work but just for
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the purpose of this illustration I want you to see that they spend around $6,000 a month on average on their online marketing that’s management fees to us
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paid ads and everything else that’s their entire marketing budget and for that we track around 3,000 leads per
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month about 500 are coming from organic 1,000 from paper click 400 directly from the Google Maps and 800 from Paid online
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directories so the average is around 3,200 leads a month or $3 per lead which is great and very highly unusual by the
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way guys if you remove that Yelp which those are very very low quality leads
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then he’ll end up getting around 50% of his leads from organic then here’s European Imports it’s smaller company
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and this is more in line with the average cost per lead in the auto repair Market it’s around $30 a lead in our
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first Workshop this year in January we did our 2024 networking plan so we go over how to figure out exactly how much
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to show them how to set a goal for the year and then work backward from there to see how many leads that you need at
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what cost per lead in order to reach your goal so if your Shop’s at 2 million you want to reach 2 there’s a specific formula for getting
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there how many more leads are you going to need to get based on your average ticket price so we can show you how to do that so yes SEO still matters you
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really can’t rely just on paperclick alone we do see shops that do that but
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you’re G to Forever pay Google the idea is to get at the top of Google so Google
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can pay you some people are like you know I’m going to go heavy on the paid ads I’m going to go heavy and pay for
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click and not focus on the organic and not get get on the content strategy right because of that their average cost
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per lead is much higher their return on investment isn’t quite as good so just if anybody understands that give you one
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in the comments the reality is your highest quality lead and your lowest cost lead when done correctly is going
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to come from those organic results the fact that you’re coming up in the non-paid listings and I’m going to get
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straight to that formula and then I’ll show you exactly what we’re doing on some of our clients websites that generate better results but those
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non-paid listings are absolute their gold and I’ll give you a quick reason why I already know that most of your
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guys revenues come from referral so if I don’t have a referral to your shop or
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somebody else’s shop what do I do I go to Google I type in auto repair in this in the city I’m in and what do I do I’m going to click on the first thing to
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come up or at least those first few listings so the first thing that we have to do when we think about SEO is we have
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to figure out what the most important keywords are based on your services in your service area based on the search
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volume so that’s a computation your digital marketing company should put together for you it all starts with
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knowing what your customer types in when they go to the Google search all right I’m going to give you some data here
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with what actual keywords are but if you had to think just from the top of your head what do you think the keywords would be for your shop I can tell you
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right now that 90% of the top searches are always Auto Repair followed by your city or your city followed by Auto
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Repair so it’s always industry area area industry in case you didn’t know that so if you want to get that keywords list
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you can go to that website right there and you can download this keyword list so these are all we resear there’s six
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different platforms that we use to find out what all the top Search terms were in the auto repair industry and they’re
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all on that list right there now the tools that we use and the tools that you guys could use as well would be the
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Google ads planner so if you have a Google ads account Google’s got some great access to data where you can type
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in auto repair in your area bits out a lot of great data and that’s for free as long you know as long as you have Google
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accounts set up ARS is also a really good tool and semrush is a really good tool these are of course paid tools that
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you need to use and of course you need to learn how to use the software but they are phenomenal resources for you being able to get information on what
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the keywords are so as far as your keywords are concerned what we found are the most important ones like I said are
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City your City Plus Auto Repair or auto repair and then your city these are the absolute Mac Daddy keywords to rank for
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your customers are also typing in Brak work wheel alignment oil changes Diagnostics you know a lot of other
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things but the main most important ones are going to be that auto repair in your city I’m actually amazed at the amount
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of websites without the target pages so you have to have a page on your website for each one of these so if you want to
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rank for brake repair in your city then you need to have a page written on your website that specifically talks about
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brake repair in just your city these are called Target Pages Target page is just one keyword in one area or one city and
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if one of your web pages talks about more than one service in more than one area you just confused Google so be sure
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that all of the pages on your website only talk about one service in one city
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because a lot of you are wanting to rank for more than just one city when you type in Auto Repair give me a one in the comments if you think it would be
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helpful to have a keyword list like this custom develop for your Market that way you know what the most important
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keywords are all right in digital marketing I can tell you right now guessing costs money so you need to know
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and you can have two auto repair shops that are only six miles apart and the keywords are actually different so what
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that means we want a page for each of the services that you provide based on the actual search volume and then we
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want Pages for the cities that we operate in so we want a separate page for each service and a separate page for
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each City what we want to do is combine our services with the main city and those sub cities and subtown so that we
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create content for them so that we can get index in the search results it’s really not that complicated it needs to
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be done done correctly that’s all and then we can do SEO effort to move ourselves up in the organic Sur results
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for those keywords once you have them on your website again I don’t want to get too technical but I’m hoping you guys are understanding what I’m talking about
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give me a one in the comments so from there uh we want to make sure that we optimize the website’s user experience I
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think one of the big shifts that happened with search engine optimization
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was at the beginning it was just about keywords right I mean any guys’s been in business a long time do you remember in the days gone by when you could just
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load up a web page with the same keyword repeated ad nauseum well obviously the search engine recognized that wasn’t
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creating a great user experience for the person searching so they needed to figure out some other criteria other
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than just keywords on a page and so the next thing was links and so today content is King and back links are queen
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is still true so Google was like okay which page has the most keywords on it and then which one has the most links
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from other websites pointing back to that website and that was good for a while it was creating good relevant
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links in the search engines was the fastest way to get ranked and it was pretty easy to do but people like myself
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started to recognize and we started to get really aggressive with our link building and started building links just
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for the sake of getting more relevance to our pages and didn’t take Google long to figure that out so the algorithms had
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to evolve and so now let me bring you up the present now we aren’t looking at just keywords on a page it’s not just
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the links and or the number of links it’s the user experience Google they’re looking at the browser history of that
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person and when the user clicked on the page did they scroll down did they click on something did they stick around so
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what we have to do today is we have to make sure that we’ve got our keywords on the website we’ve got good link and
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Authority going back to the page but we really have to think about the user experience did we write the content in a
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way that a real human being not just for Google did we write the content and structure the page in a way that
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somebody would do something other than just click on the back button or click on the call button and be gone Google
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had a huge algorithm change around 8 months ago Google’s looking at that user experience data and it’s Di dictating
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whether you’re going to be on page one or on the fifth page Google’s current algorithm I don’t know if you guys have heard of this yet it’s called Eat it’s
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eat expertise experience authoritativeness and Trust if your
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pages are not written in this formula then they’re not up to date with the current algorithm Google has always said
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content is King but now how Google indexes that content it radically changed around a year ago so putting the
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right keywords right title tags in your H1s and distributed throughout the page having a solid interlinking strategy you
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know from the homepage to your other Pages you guys have ever heard of interlinking but that’s a a very important part of building a website you
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have to go beyond that we need to optimize the website and all of the pages that we put together so that we
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can rank for their new algorithm and then where most SEO strategies get off track in my opinion is they do all the
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off-site optimization I think most of you guys here on today’s call you want to understand how SEO Works enough to be
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dangerous and enough to say hey I need these pages and I need this content set up and I know I need to do some link
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building citation development some Authority building but you’re not going to do that yourself you need to hire a
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team you know outside to do that otherwise it just wouldn’t be practical where I’m seeing a lot of mistakes as we look at auto repair companies that we
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look at in any given month where we see the biggest mistakes is you created the pages yourself and they’re riddled with
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bad content or duplicate content or whoever created the website just copied and pasted your content for each of the
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cities that you serve and that’s a big mistake that’s hurting you in terms of rankings Google does not like duplicate
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content it’s more labor intensive to write the pages one at a time but that’s the way it needs to be done just like fixing a car there’s shortcuts and
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there’s a right way and a wrong way to do it the other area that I see auto repair companies getting this wrong because they did it themselves or they
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hired an individual an individual cannot create a website that converts it takes four different teams to work together to
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build a professional website that’ll get return on your investment you have to put in the effort to build the authority build citations structured links
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interlinking building authority link backflow to your homepage and your service pages in your Target pages is
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imperative the results can be pretty Snappy once you get it right though and this is the last bullet here on this
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list of the new SEO formula it’s off-page optimization if I were to balance it in terms of the 8020 rule 80%
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of the results come from off page work 20% come from how well you structured
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the on page and this is the approach that we found Works bre in short to get it right you have to create Pages for
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your services that people are actually looking for you must create unique content on every single page of your
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site and you must think about and provide a great user experience then you’ve got to build your site’s
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Authority through the link building and the signals that Google’s looking for to move you up through the organic rankings that’s pretty much that simple now the
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last thing here we want to track is our results you don’t want to do anything online without tracking the results we
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talk to a lot of shops all the time they say oh we did this we did that and I’m like well where’s the tracking and then they say well we didn’t have it well
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what gets measured gets done you guys heard that one before right you know where are you guys ranking on Google and Yahoo and Bing for the various Search
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terms you know mainly Google and bang are we moving up are we moving down and then what’s happening with the traffic
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are we getting more visitors to the site as a result are we getting more localized traffic more importantly are
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we getting more leads and more sales right that’s what it’s all about so don’t just think about your SEO strategy
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without getting really clear about what you’re tracking so anyway I think most of you guys are looking at your results
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every single month I really hope you are this is the new SEO formula from a high level that checklist right there I’ve
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got a very simple checklist for you guys if you want to download this you can go to that domain name or just put in the
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chat send me the checklist this is a super simple way download that list and then just check off what you know that
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you’re doing right and then whatever that you you’re not 100% confident on then that’s your basically digital to-do
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list for your SEO and this is something that you can print out you can work on it on your iPad you can determine you
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know what you’re missing if anything what you can put in place on your own and what are you doing actually that
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could be hurting your results older websites because of the older strategies that they implemented are not doing very
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well on the internet so armed with those keywords that we gave you and the next step is we have to do the onsite
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optimization we have to optimize the actual website and so I talked about this a little bit but number one is we
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have to have a strong website with good content it needs to speak to a human so that a human will read it web developers
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and SEO created websites to rank Google doesn’t like that anymore it wants a website for the user experience it has
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to have good user experience and we’re focused on a user experience as opposed to just SEO this is the big transition
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over the last year or so it’s not just keyword stuffing it’s not just trying to get our keywords in there for the sake
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of it we really want them to get to the page interact with the page because those signals get passed on back to
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Google in the search algorithm and I’m going to give you some actionable steps that you guys can do on your own to get that done so to do that we what we have
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to do is leverage multimedia to improve onpage optimization when they get to our
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page it’s not only text because there’s a lot of people that don’t like to read text they’re just going to Breeze right through it if we’ve got pictures visuals
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and videos they might press the play button on that video and just a quick video about who you are the problems you
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solve and why somebody should choose your shop versus the competition can go a long way for conversion it can also go
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a long way for user experience which is going to help Drive rankings and results from a perspective one of the things
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that we demand from all of our clients is they provide us some video because video seriously increases the amount of
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time that people are on your page which improves your rankings on Google we’re going to put the main keyword I don’t want to get too technical here it’s a
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title tag and an H1 tag H1 just means a header so when the page loads whatever you see first on the page that’s the
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header tag and it has to be right it’s got to be whatever that most important search term is used in a fluid context
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I’ll show you what that means we want a met description that doesn’t have our keywords in it but sells the click too
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many companies I see are still trying to put keywords in The Meta descriptions it doesn’t work anymore Google stops
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ranking websites a long time for that so when we uh type A search like auto repair Salt Lake City and the organic
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results you’re going to see the H1 is a rich snippet that kind of shows up at the top and then there’s a meta
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description that comes below it and then there’s the old school strategy that would say let’s put our keyword in there
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like 12 times in The Meta description that doesn’t work anymore what we found is more important is to write your meta
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description like an ad like a text ad that you put on like a Google ad let’s say you need some same day service in a
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quality auto repair company to do break work brake work on the link above that type of thing you want to sell them on
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clicking on you this is the best way best use of your meta description obviously we want a name address and
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phone number in the footer that’s been around for 20 years you want to have a Blog you don’t want a website with all
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of your services in all of your cities that’s stagnant it needs to be an actively updated site that’s putting out
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regular information that draws links and signals that would tell Google that this is an authoritative site which is
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ultimately something that should rank you for your most important terms Google has always said that content is King and
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if you’re not putting content consistently on your website that is one of the things that’s definitely holding
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you back the important things that you want to do is have a Blog on the site a really good curated piece of content at
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least twice a month we do four times a month for our clients that goes out and actually pulls in ranking signals for
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you it makes a big difference it usually takes two to three months for Google before you start seeing the results but blog post can really pull a lot of
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authority back to your homepage and to your service pages and to your City Pages so I’m sure you guys have all heard of blogging you know you should be
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blogging on your website but blogging is a science you got to find out you know what are the most search for topics in
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your industry and then you got to write custom content on it with inner links external links you need to put custom
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infographics on it and then you need to have a a bio of you at the bottom so we
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always have a bio of all of our shop owners at the bottom so we make it look like you’re the actual author of The Blog so the other thing that you want to
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do is focus on page speed rarely do I talk to a shop owner that knows what their page load speed score is all of
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our clients know what their page load speed score is you need to know what it is on mobile and on desktop it’s one of the biggest ranking factors right now is
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how fast do your website load on mobile devices there’s a bunch of tools out there like GT metrics it’s
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meix it’s free it’ll tell you how fast your website loads that’s gtme r i and
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then if you’re not loading fast that’s definitely a ranking Factor that’ll harm your ability to rank well in the search
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engines hosting used to be one of those throwaways like okay whatever you know you throw it on HostGator or you throw
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it wherever and it’s okay your website’s up right the reality is you need a website that loads within 3 seconds on
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mobile that’s why we host all of our clients on dedicated private servers dedicated servers are 100 times the cost
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of shared servers but they provide the fastest hosting environment possible how you optimize your files on your site you
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can use caching to make your images smaller your video smaller many website developers use plugins that’ll compress images because they don’t want to do the
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work manually we strip all of those those off of our client’s websites cuz those plugins slow websites down period
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you want the least amount possible probably a lot of you guys don’t know how many plugins are on your site but the most important thing don’t be
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concerned about that just know what your load speed score is that’s what’s really important is it below 3 seconds on a
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mobile device and do you have the latest report so you know that it’s loading within 3 seconds if you don’t then get
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in touch with your company and get it because it’s very important now I already mentioned this just a few minutes earlier but just to reiterate
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you definitely need Pages for your cities that you serve you need unique content to pass the heat map data to the
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city pages and of course you need to have unique content on every page so it’ll rank well and then Pages for each
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of your services that’s really imperative I’ll talk to you about video on your service pages in a minute so let’s pull up a real world example of
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this this is a company we work work with in Parma Ohio it’s near where I grew up actually so it’s parac car care I’m just
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going to walk you through what they’ve done with their website it’s a great illustration of the whole process so a
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couple of key things that we want Pages for each of the service that we offer and obviously on the homepage we want
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that unique content we want to optimize for user experience which means we’re going to have real pictures so if you go
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to the website you’ll see pictures and video of the shop because you really want to to the human being there there’s a whole strategy about how to get the
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website convert and all you guys that put in the chat here that you want that link to last month’s Workshop which is how to get your website to convert it’s
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all of the absolute latest research that we found that is the one good thing about the web everything is research so
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we’re applying all of the known strategies to get websites to convert at an optimal level in that Workshop that I
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did last month I’ll send you guys the link you’ll convert better based on just what you see here you know like phone number upper right hand corner the
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reviews front and center but you know it kind of draws you to scroll down the page you know which is what you want to
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do then the service areas that’s sort of surrounding areas that he works in so they’re serving a pretty wide area parah
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Heights Brooklyn Seven Hills Old Brooklyn and Cleveland and each of these cities has its own unique page with its
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key words specifically for that page so we’ve got great unique content that speaks about them why they should choose
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them it’s not just written for the search engines it’s also written for the human being because who cares if it ranks we want someone to get on the page
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and take action you know getting trapped to the website is not the Holy Grail I’ve seen a lot of websites that get a
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lot of traffic and they don’t get a lot of calls and there’s a specific reason for that I want you to see his impact in
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terms of how this impacts their revenue they spend around 10,000 a month online marketing that’s management P do Google
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ad 3,300 their average cost per lead is around nine the bulk of their traffic is coming from the organic searches that’s
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the onpa stuff I think most auto repair companies have this done already at least the ones who hired a digital
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marketing agency that specializes in auto repair in the auto services industry all the stuff mostly that I went over I see on most websites that
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have a digital marketing company that’s up to date anyway some of them are not believe me most auto repair companies
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have Pages for their services and Pages for their cities if you guys don’t then that’s a major red flag okay if you you
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don’t have a specific page for every service for all the cities that you want to service with all the target keywords
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in it then we’re not a year or two behind we eight years behind you want to be sure that you’re doing something on a consistent basis to make the content on
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the website itself unique which is blogs but if you’re still wondering hey I got that why am I not ranking why am I still
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on the fifth page why am I still at the bottom of page one what’s the difference between the guy and the number one spot
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and me what’s the difference just give me a quick question mark in the comments if that is a question on your mind if
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that’s ever been a question in your mind you feel like man our our team has done this I can look at my site I can see
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that it’s there why are we not coming up so there’s some question marks there if there’s a 100 auto repair companies in
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your market and 20 of them have taken the time to do proper onpage optimization the thing that’s going to
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stack those 20 versus the others is what’s happened off of the website and I’m going to be talking about what these
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off-page factors are first of all we need to claim and optimize our Google business profile it used to be called
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Google my business it is now called called Google business profile all right second we need to get citations not sure
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if you guys know what those are they’re basically directories where you get your name your address and your phone number and the organic directories that exist
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on the internet we want to have consistency in those we need to build up our reviews that’s another really big
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one this is one of the big off-page factors that makes a huge difference I’m sure you guys already know that especially getting in the Google Map
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Pack we need lots of reviews on Google sh critic Facebook Etc to get into that Google Map Pack so consistency in your
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nap which is is your name address and phone number on the web your number of reviews your average star rating on
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Google these signals Drive rankings all right you need to have lots of good reviews I’m sure you guys already know
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that you have to make sure negative reviews do not make it on the web we use a program that provides three faces
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smile straight face and a frown if they click straight face or the frown the review goes to you to deal with not
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online although it looks like they’re putting it online if they click the smile face the reviews post automatically online if you’d like to
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know more about that just type reviews in the chat many say that link building is dead well no it’s not the reality is
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you need to build up links that’s you have somebody manually putting you on all these different directories we put our clients on over 150 different online
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directories with all links coming back to their website you need those links not just on your homepage but you need those links going back to the service
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pages and your target pages okay and you want to be doing a Content syndication I think this is the big shift in the
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off-page optimization strategy that we’ve implemented that makes a huge difference in our results for our client
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a well-written blog post that’s on your website is not cutting it anymore this was the old Playbook of seos which was
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set up a website create Pages Drive a bunch of links and do a couple of blogs a month and call it the DAT right so a
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blog post that just sits there stagnant on your website is a waste it doesn’t draw any links it doesn’t draw any
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citations it doesn’t build any Authority so Google is using a whole new approach to Authority signals they radically
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changed how they index content which changed the linking signals so we need to get signals flowing through your web
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pages that way it’s not just a couple of Rogue page on the Internet it’s a page that’s being referenced from high
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quality revent places and so this is what we call content syndication strategy and you guys can do this
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currently with the blogs that you have on your website instead of just getting the content on your website syndicated
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on over 20 different social media Web 2.0 channels and video channels such as Tik Tok YouTube and short you just Pi
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the blog content your well-written blog content and you Syndicate it into other formats and spread it throughout the
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internet that’s given the ranking signals that Google’s paying attention to so we found what works is to take your typical blog
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post and Syndicate it and when you get aggressive and you Syndicate your content you can create consistent
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momentum because you’re going to have more Authority than your competition it’s that simple a lot of this stuff is
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like rocket science I mean you do have to know what to do it’s just hard work what is Google looking for we have
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studied this ad nauseum basically it boils down to wanting to give top results to expertise good quality page
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with good unique content that’s actually relevant to the user that has Authority that’s published and being referenced so
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we do what we do something quarterly we do press releases for all of our auto repair shop owners so anything that’s
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newsworthy new hunter equipment whatever it may be new tech just became a Master Tech or whatever and we syndicated on
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over 200 news wires and we do that on a quarterly basis so these are the actions that Google wants now to satisfy e
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expertise authorit inoc and Trust they see hundreds of newswires linking back to you they see 15 the different
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directories linking back to you that’s the kind of stuff that Google notices to summarize we create Pages for each of
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your services and cities you optimize those pages with your keyword in the title The H1s in your URLs the images
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and the unique content throughout the page on your Google Map listing really important you claim it and you optimize
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your Google business profile less than 3% of businesses have a fully optimized Google business profile page less than
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3% that’s all Industries you want to add it to some other third party data aggregators so you can get your listing
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picked up being referenced in a lot of different ways I’ll do a session next month specifically on Google business
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profile and how to get ranked in the Google local Map listing let us know if you want to sign up for that Workshop
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that’s going to be next month I haven’t said a date yet but I’ll let you know there’s five major data aggregators that you want to be on otherwise these are
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really important if you’ve never seen these before these data aggregators they take your name address and your phone number and spread it to hundreds of
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different directories so we do not include those directories in the ones that we do manually for you we do 150
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directories manually for all of our clients at minimum we’re going to leverage expertise Authority and trust
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you really have to focus on this e and by the way after the workshop here just Google eat eat and then you can read up
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on it okay so we want to mix our links so we’re not just doing links to The Back Pages there’s a whole strategy to
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Links that’s why we do press releases that’s why we do directory submissions and that’s why we do different link
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building strategies anyway I hope some of this information was useful that was my plan I’d love to hear what your
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takeaways are what what you learned and if you’d like some help if you’re thinking you know what this is good I
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think you guys might be able to help me get my onpage optimization tighter we might be able to get your rank better
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and generate more leads in sales you can reach out to us if you got any questions you can just post less talk in the
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comments you can also schedule a call with us at Auto Repair SEO that’s my website Auto Repair seo.com to get the
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most of our time together I would encourage you to schedule what’s called a discovery call to see if we might be a good fit for your shop we don’t work
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with every shop we conduct a quick Discovery call to see what your goals may be and whether you know we feel we
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can help and if we can we’ll schedule a deep dive strategy session in that session we’re going to take your top two to three competitors and compare their
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digital presence to yours and talk about being enlightened you will know more about your competitor’s web presence
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than they do guaranteed if you’re interested in a discovery call go ahead and access that link there we’ll also run that keyword list for you on the
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Deep dive we’ll give you a specific list to your area and we’ll also run it on being in Google to make sure that you
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are getting that you know exactly what keywords that you should be targeting and where your ranking on Google for those keywords it’s really important so
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anyway thanks a whole lot for your time I hope you got value out of today’s session if anybody got value out of
35:37
today’s session can you give me a thumbs up we worked really hard on the content and the one that I just did last month
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you’ll find really informative how to get your website to convert better there’s a whole list on there you can just go down it and just check and see
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are you applying all the latest techniques that are proven to get a website to rank better in other words
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the traffic that you guys are already getting to your website getting more of those people to convert into a book job
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all right thanks everybody really appreciate your time I’ll get you guys that link to last month’s workshop on
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the how to get your website to convert thanks a lot have a great day talk to you later bye-bye