0:00
hello and welcome I’m glad you’re here
0:02
for this unique Workshop just a quick
0:04
mention there were a lot of people
0:05
asking a lot of questions and it went
0:07
way too long and I repeated myself too
0:09
many times in answering the question so
0:11
I’m re-recording this uh from beginning
0:13
to end so it’s as concise as we can
0:15
possibly get it it took a couple of
0:17
months to actually to put this workshop
0:19
together and this is the most concise
0:21
the most upto-date information that you
0:23
can possibly get on how to get your
0:26
website in other words the traffic that
0:28
you’re already getting to your website
0:29
to convert into more book jobs so
0:31
without further Ado let’s go ahead and
0:33
get started today we’re going to be
0:34
discussing how to optimize your website
0:36
for maximum conversion our aim is to
0:39
ensure that when your visitors to get to
0:41
your site they are compelled to either
0:43
call you chat with you or book an
0:46
appointment with you leading the highest
0:48
possible conversion rate we have found
0:50
that your website’s ability to convert
0:52
and make all the difference between your
0:54
website and marketing not performing and
0:56
your website and marketing performing
0:58
really well so here’s what’re we’re
1:00
going to cover today this isn’t going to
1:02
be a super technical Workshop what we’re
1:04
going to cover are the strategies that
1:06
have been well researched tested and
1:08
proven to increase the conversion rates
1:09
of auto repair shops websites on the
1:11
internet to be specific what we mean by
1:14
conversion rate is how do you convert
1:17
more of the potential customers that are
1:19
already coming to your website into book
1:21
jobs okay that’s the agenda and that’s
1:22
what we’re going to be covering so now
1:24
just let me introduce myself real quick
1:26
I’m the author of two books the ultimate
1:27
SEO guide for automotive service
1:29
businesses how to Triple your sales in
1:31
record time and also triple your sales
1:33
and grow your business the ultimate
1:34
internet marketing guide to grow your
1:35
business online by the way you can get
1:36
both of those books on Amazon or if you
1:38
go to my website you can get those for
1:40
free if you go to autore repo.com
1:43
there’s a link on there to get a free
1:45
copy sent right to you my parent company
1:48
is Advanced Digital Media Services we
1:49
are currently Google’s top ranked
1:51
website in the state of Colorado Florida
1:54
and we’ve also just recently taken over
1:56
the Caribbean so if you type in SEO in a
1:58
city and any of these areas or an island
2:01
we rank higher than any other company in
2:03
the world we’re not the biggest company
2:04
for sure but what really sets us apart
2:06
is we decided that it would be a really
2:08
good idea well actually it was my wife’s
2:10
idea it would be a good idea to rank our
2:12
own company for our own keywords before
2:14
we went into the marketplace to help
2:16
shop owners like you rank your company
2:17
for your keywords I hope that makes
2:19
sense to you so anyway we are the
2:21
producers of Top Shop podcast so I
2:23
started the podcast not that long ago
2:25
and we’ve already interviewed quite a
2:27
few industry leaders and have a lot more
2:28
lined up we look for Auto repair shop
2:30
owners also that have been in business
2:32
for 10 years or longer and interview
2:34
them because only 4% of shop owners make
2:36
it past 10 years so if you know anybody
2:39
or if you’re listening and you are a
2:40
shop owner and you have been in business
2:43
in 10 consecutive years then go to Top
2:45
Shop podcast.com and apply to be a guest
2:48
golden wrench award and we’re the issue
2:50
of the golden wrench award recognizing
2:52
people who have made significant
2:53
contributions to the automotive industry
2:56
we saw that there were a lot of people
2:57
that were in this industry that deserve
2:59
recognition if you or someone you know
3:01
has made significant contributions to
3:03
the automotive repair industry the
3:04
automotive aftermarket industry or
3:06
Services industry please go to Golden
3:08
rench award.com and nominate them we
3:09
need at least three to six nominations
3:11
before we actually start the process of
3:13
choosing someone to receive an award
3:16
we’ve got a great workbook which makes
3:18
it possible for you to easily track
3:20
along in this workshop with me if you’re
3:22
watching go ahead and grab that link
3:24
right there or you know pause this
3:26
recording and go to that link right
3:27
there and download this workbook because
3:29
we want to make this an interactive
3:31
experience where you don’t just walk
3:33
away listening to some information you
3:35
come away spending your valuable time to
3:38
listen to this workshop with actionable
3:39
steps that you can immediately take to
3:42
convert more of your websites visitors
3:44
into paid clients and book jobs and
3:46
another thing just real quick after you
3:48
download the workbook we want to make
3:50
this yours okay so I don’t know if you
3:52
know how to do this you download it on
3:54
your computer rename the file something
3:56
like your auto repair shop workbook and
3:59
that way you can take notes and you can
4:00
refer back to this information later as
4:02
we go along this is part of our overall
4:05
digital dominance method please pay
4:07
close attention to what you see here
4:10
because the top shops the ones that have
4:12
100 200 locations the ones that have a
4:15
dozen locations the ones that are
4:16
growing we found they all have one thing
4:18
in common they all apply what you see
4:21
here in this digital dominance method we
4:23
feel that to maximize your lead flow
4:25
online you need to have a great website
4:27
built to convert show up organic I Ally
4:30
in the non-paid listings Drive paid
4:32
traffic with local service ads if you’re
4:34
in Florida and California and Google ads
4:36
have retargeting in place you know to be
4:38
in front of those prospects that leave
4:40
the page but don’t convert you know have
4:42
marketing Automation in place this is
4:44
really big marketing automations is one
4:46
of the hottest topics of this year
4:47
because you want to show up in all the
4:48
places that your clients and potential
4:50
customers are looking this is our
4:51
digital dominance method to maximize
4:53
lead flow online today we will be
4:56
focusing on your foundation which is
4:58
your website to make sure it’s built to
5:01
convert this is the bottleneck at which
5:04
all of your other marketing will either
5:05
perform well or not perform well so it’s
5:08
not just some theoretical mumble jumble
5:10
that we’re about to discuss here folks
5:12
we’ve actually achieved real tangible
5:14
outcomes by working with companies like
5:16
yours in the automotive industry our
5:18
goal for today’s session is to ensure
5:20
that you have a great website a
5:22
compelling website built to convert
5:24
visitors to leads more importantly these
5:26
leads should turn into book jobs which
5:29
will provide a steady stream of revenue
5:31
for your business with a full schedule
5:33
and increased lead flow you can keep
5:34
your techs busy and have the confidence
5:37
to recruit new texts and expand your
5:38
business generating leads and having the
5:40
ability to turn them into new customers
5:42
will provide you with the momentum and
5:44
the consistent growth that is required
5:47
to take your shop to the next level so
5:49
our ultimate goal is to get the phones
5:51
ringing and the business booming if this
5:53
is the outcome that you desire give us
5:54
your undivided attention for the next 30
5:56
minutes or so okay so your website
5:58
really is the Hub if you think about
6:00
your marketing strategy as a whole
6:02
whether it’s print ads Facebook ads PPC
6:04
the reality is everybody before they
6:07
convert which means they pick up the
6:08
phone call or they submit a form or they
6:10
start a chat they’re going to wind up on
6:12
your website so the website really has
6:15
to be honed and built to convert
6:17
otherwise you’ll literally be Heming
6:19
leads and opportunities let’s talk about
6:22
why conversion is so important say that
6:24
you’ve got
6:25
1,500 visitors a month coming to your
6:28
website via whatever ch anope you know
6:30
SEO paid search organic whatever so if
6:32
you look at how many visitors visit the
6:34
site and then how many actually called
6:36
or filled out a form um that’s about the
6:39
average so let’s say that your website’s
6:41
not performing that well and it’s in the
6:43
lower Spectrum say 5% okay that’s going
6:45
that that would give you around 75 calls
6:47
or leads and let’s say that your
6:49
conversion from uh uh your lead to book
6:52
job or in other words your conversion
6:55
rate that would give you about 75 calls
6:57
in other words your conversion rate from
6:59
lead to book job is 30% that would mean
7:03
you’d have 22 book jobs and let’s just
7:06
say that our average transaction value I
7:07
know this is a little low to go with but
7:09
let’s just say you know it’s $450 that
7:12
would have you generating around 10,000
7:14
in revenue and for that traffic that’s
7:16
already existing and that’s already
7:17
coming to your website let’s turn to
7:19
tables and let’s imagine that we could
7:20
generate an equal amount of traffic
7:22
without spending so much as another
7:24
dollar on advertisements or SEO let’s
7:27
suppose that we could increase that
7:29
conversion rate to 15% in today’s
7:31
session I’ll provide you examples of
7:33
autoservice company websites converting
7:35
at a rate of 30% I’ll also show you uh
7:38
the elements of a website that
7:40
contribute to the such cons conversions
7:42
I’ll also show you elements of a website
7:44
that convert at such at that at that
7:46
level let us assume for instance that
7:48
you can increase your conversion rate
7:50
from 5 to 15% without changing anything
7:54
that would generate 225 calls or leads
7:57
keeping that conversion rate constant at
7:59
30% that would give you 67 book jobs and
8:03
that was keeping that transaction the
8:05
same 450 got a little bit different
8:07
outcome here you’d have 30,000 of
8:09
Revenue which is a massive increase from
8:11
10,000 therefore I believe it’s crucial
8:14
to optimize your website’s conversion
8:15
rate as you can triple your leads and
8:17
revenue just by focusing on this one
8:20
vital important task suppose that your
8:22
website is converting at a low rate and
8:24
you’re losing potential customers in
8:26
that case you’ve got to make some
8:27
modifications to improve it and there
8:28
are numerous ways to accomplish this all
8:31
backed by research that’s the part I
8:33
love about my business everything is
8:35
research so one approach is to briide a
8:37
very modern and current website design
8:39
when the consumer sees a really modern
8:41
current website they subconsciously they
8:43
just assume the same about your shop
8:45
another method is to get your website to
8:47
immediately convert better is to provide
8:48
clear and convincing social proof right
8:50
on the top part of your website I’m
8:52
still amazed at the amount of shops that
8:53
have great reviews and their web
8:56
development company have them completely
8:57
hidden Additionally you want to make
8:59
sure that your website has a sufficient
9:01
number of calls to action otherwise
9:03
known as ctas in your homepage and your
9:05
most important relevant Pages Destin
9:06
Imports already had traffic there they
9:08
up in dtin Florida and we helped Tony
9:10
convert at a higher level resulting in
9:12
an increase in revenues of $668,000 a
9:15
month in his first year so Tony had to
9:17
install two more additional phone lines
9:18
and hire another person to take the
9:20
calls and book the jobs and this is what
9:21
he wanted he wanted growth you can make
9:23
more money and book more jobs by
9:24
optimizing your website’s designed to
9:26
improve conversion rates while getting
9:28
ranked better on Google you can do them
9:30
at the same time on the flip side if you
9:32
lack traffic you still need an excellent
9:34
website to attract visitors you can’t
9:36
maximize your revenues without a website
9:38
set up to convert at a maximum level now
9:40
let’s discuss the 12 critical factors
9:43
that will help your website convert I’ll
9:45
talk about this at a real high level and
9:47
then we’ll you know go into a quick
9:48
example first and foremost make sure
9:50
that your website speaks to your target
9:52
Avatar which refers to your ideal
9:54
customer that you want to work with
9:55
identifying their fears and frustrations
9:57
and why they should choose your shop
9:59
over the competition this is an
10:00
important step to take before you build
10:01
a website many auto service shop
10:03
websites are technically heavy or their
10:05
seos I call SEO Centric they’re filled
10:08
with keywords and Technical terms
10:10
instead you have to focus on your
10:11
customer’s problems and what they’re
10:12
looking for speak to them through the
10:14
messaging and the imagery on your
10:15
website and this will increase your
10:17
conversion rate immediately so think
10:18
about the messaging on the page itself
10:20
the second factor is authenticity to
10:22
connect with your customers use real and
10:25
authentic images of yourself your team
10:27
your technicians your building customer
10:28
waiting area Etc customers like to do
10:31
business with people that they know like
10:33
and Trust so prioritize Effectiveness
10:36
over Aesthetics both are important but
10:38
Effectiveness always overrides
10:40
Aesthetics a lot of websites use really
10:42
nice pictures they’re what they call
10:44
stock imagery they show a smiling person
10:46
or a technician in a spotless you know
10:49
jumpsuit holding a wrench these pictures
10:50
might look good but customers want to
10:52
see the real company behind the website
10:54
it’s all subconscious by the way they
10:55
want to know that the company can
10:57
provide quality service stand behind
10:59
word and they’re legitimate this
11:01
authenticity will have a big impact on
11:03
conversion something I want to mention
11:04
here as much of what I’m going over is
11:07
subconscious we are subconscious
11:08
creatures 90% of everything that we
11:11
think say and do is from the
11:12
subconscious pictures and imagery move
11:14
us subconsciously that’s why putting the
11:16
social proof right front and center on
11:18
your website soon as the website loads
11:19
instantly within one second the
11:21
subconscious says this is a this is a
11:22
shop I can trust that’s why it’s
11:24
important to do that when the website
11:26
loads and they see real authentic
11:27
pictures of you and your staff and your
11:28
Park like your team it subconsciously it
11:31
says modern current company that I can
11:32
trust the automotive repair industry
11:34
unfortunately is marked with a lot of
11:35
this trust so you have to have a website
11:39
that focuses on that particular aspect
11:42
to get that trust as quicked as possible
11:44
with today’s technology you can shoot a
11:45
quick video standing in front of your
11:47
building or on your shop floor is great
11:48
too welcoming visitors to your website
11:50
in the video you can introduce your
11:51
company explain how you can help and
11:53
mention the areas that you serve put
11:55
videos like this in your homepage and
11:56
service pages will improve your
11:58
conversion rate immediately and it’ll
12:00
engage with your customers much better
12:02
in order to improve your website’s what
12:03
I call stick rate it’s important to
12:05
incorporate multimedia such as pictures
12:07
and video this will encourage visitors
12:08
to stay longer and that boost your SEO
12:11
rankings because it indicates to Google
12:13
that your page is relevant and people
12:14
are staying on the page and consuming
12:16
your information so furthermore
12:17
multimedia content such as videos of
12:19
yourself and your services will
12:21
significantly increase your conversion
12:23
rates as visitors will be more likely to
12:24
contact you and choose your services
12:27
over your competitors consider creating
12:29
a welcome video on the homepage this is
12:30
a really good idea I’ve got one on my
12:32
websites also as well as videos of each
12:34
of your services I know this is timec
12:36
consuming but if I watch a video on how
12:39
you guys do break jobs or why I should
12:41
choose you for break jobs over I’m going
12:43
to stay on your page longer even if it’s
12:44
only a one minute video by creating a
12:46
short video for each one of your
12:47
services you could seriously increase
12:49
the amount of time that people stay on
12:50
your web pages this is noticed by Google
12:52
immediately and it’s one of the highest
12:54
and most important of the 200 various
12:56
ranking factors that they use not only
12:58
will this help convert but it’ll also be
13:00
featured on YouTube which can boost your
13:02
SEO rankings there too so a quick video
13:04
explaining why a customer should explain
13:06
why a customer should consider you or
13:08
contact you over the competition can be
13:10
very effective speaking to the customer
13:11
is a simple but effective way to
13:13
resonate with potential clients and
13:15
ultimately convert more leads number
13:17
four is in order to make your website
13:19
more effective we should leverage social
13:21
proof now I mentioned this earlier I
13:22
showed it to you on Tony’s website all
13:24
websites we produce we take your great
13:26
reviews and put them in the header so
13:29
the second to website loads that you see
13:30
it this means that most every potential
13:33
customer will likely conduct a search to
13:35
find out more about your business anyway
13:36
so they might look at reviews on Yelp or
13:38
Google they’ll check your average rating
13:40
and what customers are saying about your
13:41
services also so it’s important that
13:43
that social proof be front and center
13:45
the second the web page loads and
13:47
putting Google reviews and text up in
13:49
the header that doesn’t work people are
13:50
visual they need to see the logo and
13:52
they need to see the star rating that
13:54
has been proven to be most effective
13:57
number five you want to make sure that
13:58
you have the app absolute basics in
14:00
order I’m going to go over those here
14:01
real quick make sure your website
14:03
includes a phone number in the upper
14:04
right hand corner of every single page
14:06
for people to contact you it needs to be
14:08
large and it needs to be bold uh they’ve
14:10
already proven that’s one of the
14:11
stupidest simplest things that you can
14:12
do to increase your conversion rate
14:14
everybody has their own preferred
14:16
communication method and many people may
14:18
not want to call or they just might want
14:20
to fill out a form and wait for you to
14:21
call them back be sure to get back to
14:24
them within 15 minutes or the lead goes
14:25
cold actually to tell you the truth it’s
14:27
5 minutes you really need to get back to
14:29
people with the five minutes we have a
14:30
method for doing that you can also add
14:32
credibility factors to your website such
14:34
as the Better Business Bureau or any
14:36
service Awards or any affiliations I
14:39
urge everybody to become a member of the
14:41
ASA amra the amra Automotive Maintenance
14:44
repair Association Matt motor insurance
14:46
program does the same thing amn you
14:48
really need to be with Automotive
14:50
management Network phenomenal group to
14:52
belong to for less than the price of a
14:54
lunch per month you can have these
14:56
badges on your website the consumer they
14:57
don’t know what the heck they are they
14:59
just see these badges that that you
15:00
belong to these affiliations and
15:02
associations and
15:04
subconsciously it provides them more
15:06
trust over the last website they just
15:07
looked at which is your competitors
15:09
because they’re not keeping up with the
15:10
latest trends like you are number six
15:12
it’s also crucial to have clear calls to
15:14
action I mentioned it earlier but they
15:16
need to tell visitors what to do next
15:18
and instead of just writing about your
15:19
services you should include specific
15:21
calls to action such as clicker to
15:23
schedule service or call us at this
15:25
number for more information at the end
15:27
of every block of text there must be a
15:29
clear call to action or as it’s known in
15:32
the industry a CTA it’s also a good idea
15:35
to offer special promotions or coupons
15:37
to encourage people to use your services
15:38
and I know what a lot of you guys and
15:40
gals are saying you know couponing yeah
15:41
no but you know what it has been proven
15:43
effective to get first-time visitors in
15:45
year after year they do their research
15:47
it comes out the same I don’t even know
15:48
if they’re doing it anymore a special
15:49
offer to get a first-time visitor in
15:51
works really well by the way eight is
15:52
another important factor to consider is
15:54
mobile optimization so you got to be
15:57
under a rock not to understand that we
15:58
are a mobile first world so we do not
16:01
develop websites for a desktop or laptop
16:04
we develop websites for phones and then
16:06
by the way they happen to work on
16:07
desktops and laptops phone is a mobile
16:09
computer that’s what it is people call
16:11
them phones it’s really not a phone it’s
16:12
a mobile computer 70% of all traffic
16:15
auto service companies websites come
16:16
from mobile devices your website needs
16:18
to be optimized for mobile viewing
16:20
number nine is incorporating a live chat
16:22
function on your website this is one of
16:24
the most powerful ways to immediately
16:26
increase your revenues in recent years
16:29
there’s been a shift towards customers
16:30
preferring text based Communications and
16:33
guys and gals God gave me two ear in a
16:35
mouth for communication not fingers but
16:38
there are about you know 20% of the
16:40
population as the statistic says that
16:43
they want to send a text wait till you
16:44
get the text like can you fix my
16:47
car you’ll get them I promise but anyway
16:50
what it does it opens the dialogue it
16:52
gets people it gets the conversation
16:54
flowing with that person what kind of
16:55
car do you have why you get on a phone
16:57
call with us and then you get on phone
16:59
call with them and then you book the job
17:00
you guys get it all right number 10 is
17:02
we want to give them the option to book
17:04
online the technology exists now with
17:07
most shop management software programs
17:08
where you can you know show your
17:10
schedule online if you are not booking
17:12
online you can expect a 10 to 20%
17:15
increase in your in your book jobs just
17:17
by putting online booking on your
17:18
website that is guaranteed and by the
17:21
way that’s across all Industries I don’t
17:23
care if you rent out canoes in Tennessee
17:25
you put online booking on your website
17:27
and your revenues will go up 10 to 20%
17:29
immediately just doing that one thing
17:31
number 11 site speed oh man that’s one
17:34
of the first things we do is we take a
17:36
look at our clients when they call us
17:37
and ask about our services one of the
17:39
first things we do is we look up their
17:40
site speed the average website takes
17:42
14.7 seconds to load Google wants it to
17:44
load in 3 seconds site speed matters and
17:46
it matters a lot if they click on your
17:48
site and it doesn’t load extremely quick
17:50
when they’re on 3G or when they’re out
17:52
in their backyard it’s going to hurt
17:53
your conversion rates guaranteed it’s
17:55
also going to hurt your SEO rankings
17:57
because Google loves speed speed that’s
17:59
why we host all of our clients on
18:01
dedicated private servers speed last but
18:03
not least we want to engage via SMS
18:06
phone and marketing automation we’re
18:07
thinking about how to maximize
18:08
conversion not just from visitor to lead
18:11
but from lead to a book job we want to
18:14
make sure that we’re putting some
18:15
automations in place I mentioned this
18:17
briefly earlier but lead follow-up
18:19
automation software is the hottest
18:21
ticket in digital marketing today and
18:23
getting websites to convert at a much
18:24
much higher rate when someone calls and
18:27
we miss the call they’ll receive a text
18:28
message if they fill out a form with our
18:31
contact details we follow up in 5
18:32
minutes via phone SMS and email and it’s
18:35
all automatic it’s important to follow
18:36
up quickly because leads that aren’t
18:38
followed up within five minutes tend to
18:39
go to a competitor you can automate the
18:41
speed of your followup and multiple
18:43
touches which helps you book more jobs
18:45
period we call it speed to the lead
18:47
Advantage the speed to the lead
18:49
advantage and most Automotive Service
18:51
businesses they’re missing this which is
18:53
great for you because when you’re the
18:55
one that’s not missing it you are the
18:57
one that’s getting the book job
18:59
successfully implementing just this one
19:01
thing will significantly increase
19:04
revenues over a year’s time so what is
19:06
the most critical element of the overall
19:08
success or failure of your marketing it
19:11
is whether your website is optimized to
19:14
convert the average conversion rates for
19:16
automotive service businesses are
19:18
between 3 and 5% now the example that
19:22
I’m going to show you is extraordinary
19:23
and people say oh no you can’t get
19:25
websites to converted over 20% the
19:26
principles and techniques that I’m
19:28
showing you in this Workshop are not
19:30
common knowledge the psychological
19:32
research on how to climb into the mind
19:34
of the consumer and build immediate
19:35
trust when of web page loads to get
19:36
these kind of conversions it’s out there
19:38
on the internet but it’s not easy to
19:40
find we belong to a mastermind group of
19:42
250 agency owners in the United States
19:44
and that’s it and we meet three times a
19:46
year in Miami and we share all of our
19:48
information with each other it has been
19:50
the biggest Boon for our company and our
19:53
clients since we belong to this group
19:54
website design schools you know they
19:56
don’t teach the psychology behind to get
19:59
people to convert or buy from websites
20:00
they just teach design and navigational
20:02
flow so big difference I want to take a
20:04
look at another website it’s manave
20:05
Colorado as you can see 1317 total
20:09
visitors 934 those are first-time
20:11
visitors on the website with a
20:13
conversion rate of nearly 27% once again
20:15
this is not typical but these numbers
20:17
are achievable and you might be asking
20:19
how do I get my website to convert like
20:22
that I do have a resource for you guys
20:24
we have a cheat sheet to go along with
20:26
this webinar you don’t do anything in
20:27
this webinar but download this checklist
20:29
and go over it this checklist took us a
20:31
year to put together it is all of the
20:33
things that all of the shops that are 50
20:35
100 20070 locations what do they all
20:38
have in common what are they doing
20:40
digitally on the Internet it’s on this
20:42
list download it check off what you know
20:44
that you’ve nailed yeah we got this yeah
20:46
we got this what is that okay let me get
20:49
yeah we got this we got this whatever
20:51
you can’t check up on this list there is
20:53
your digital to-do list all right so
20:55
download that you need it promise the
20:57
next important thing is uh really making
20:59
sure that you’re jumping on those
21:00
opportunities and converting them into
21:02
book jobs at the highest level possible
21:04
so building trust as I said is
21:06
imperative I don’t want to repeat too
21:07
many times but I really want to drive
21:09
this point home doing it through a
21:11
website that has social proof Center
21:13
mentions of national organizations where
21:15
your companies mentioned on we do press
21:17
releases authentic imagery it all
21:19
screams subconsciously to the consumer
21:21
that you’re the place to do business
21:23
with leveraging social proof is
21:25
imperative in today’s digital world as
21:26
you can see once again here’s death and
21:28
reports we put their great reviews front
21:30
and center his old website he didn’t
21:32
have any of his reviews on it at all
21:33
there are a lot of ways to leverage
21:35
social proof now one way is how long
21:37
you’ve been in business another way is
21:38
the Better Business Bureau Northwest
21:39
Collision has been in business 65 years
21:42
very few companies have their reviews
21:44
right front and center in the top
21:45
loading part of their website and that’s
21:47
imperative so this is the third time
21:49
I’ve mentioned it so it’s the last time
21:50
I’m going to mention it it needs to be
21:52
there but you can also have reviews on
21:53
other key Pages sending a constant
21:55
reminder that you’re a great shop to do
21:57
business with this is an action Workshop
21:59
so I’m providing information that you
22:00
can Implement right away okay so why
22:02
don’t you pick three things that I’ve
22:04
went over that you could immediately
22:06
write down and say hey I’m going to go
22:07
ahead and get this done and we’re going
22:09
to move forward and we’re going to
22:10
change the problem I’m seeing you guys
22:12
know the old saying keep doing the same
22:14
thing over and over expecting a
22:15
different result what’s that definition
22:17
of insanity so the problem I’m seeing
22:19
and we’ve been in business since 2009 is
22:21
that 50 to 60% of your inbound leads go
22:24
unconverted the average rate is 20 to
22:27
50% Nationwide these are people that are
22:29
in your service area looking for the
22:31
services you offer they leave
22:33
unconverted the other things we see is
22:35
that almost 90% of web forms fail to
22:38
convert our team usually mystery shops
22:40
this before a sales call so if you do a
22:43
digital Deep dive with us you can bet
22:45
your bottom dollar we’re going to go on
22:46
your website and we’re going to fill out
22:47
a form and see how long it takes for you
22:49
to respond it’s that I let you know most
22:51
don’t ever get back to us at all you
22:52
really need a person that’s focused on
22:54
answering the phone by the third ring
22:55
and responding to chats so we can show
22:58
you how to do that really easy it’s not
23:00
as hard as you think it is I promise
23:01
here’s why I really think that lead
23:04
conversion is the big issue leads that
23:08
don’t get followed up within 15 minutes
23:10
go cold the average customer today needs
23:12
to be touched five to seven times before
23:15
booking specifically I’m talking about
23:17
those customers that didn’t convert
23:18
right there on the call most shops only
23:21
take the initial call booked that’s it
23:23
if the customer calls in and says hey
23:24
put me on the schedule you book them if
23:26
they didn’t book right away on the call
23:28
there’s no calling them back or
23:29
following up using a Tracker to see if
23:31
they’re still interested in getting
23:32
their issue resolved this is where AO
23:33
lead automation follow-up software comes
23:36
in so most shop owners leave most of
23:38
their potential book jobs on the table
23:40
lastly most of today’s consumers prefer
23:42
to interact via text message versus
23:45
phone call or email so here’s the
23:47
solution marketing automation now exists
23:50
where you can leverage automation to
23:51
follow up with your forms in two minutes
23:53
every single form that comes in can have
23:56
automation set up so as soon as they
23:59
submit the form they immediately get a
24:00
text message hey we’re going receive of
24:02
your request and someone will get back
24:03
to you shortly and then you call them
24:05
back within a few minutes how it works
24:06
is you’ll get a phone call and it’ll say
24:09
you have a lead press one to connect now
24:11
press one and it dials out directly to
24:12
the person who just submitted that form
24:14
it’s it’s a very unique system remember
24:17
many of today’s customers would prefer
24:19
to interact via text than phone or email
24:21
for that matter one thing we can do with
24:24
automation is to catch unconverted leads
24:27
such as those who didn’t respond to your
24:28
email or didn’t book right away we can
24:30
set up automation to check in with them
24:32
tomorrow saying something hey you
24:34
expressed interest in blank do you still
24:36
need help with that or hey thanks for
24:38
contacting Bob’s Auto Repair or thanks
24:40
for considering Bob’s Auto Repair for
24:41
your Automotive needs just a friendly
24:44
little textual reminder when people get
24:46
that on their phone they’re like oh what
24:47
you know they called in yesterday and
24:49
asked about some service and now today
24:51
they get a message on their phone
24:52
reminding them oh that’s right I need to
24:54
call them back from there you can send
24:56
follow-up messages and even schedule a
24:57
time for them this automatic touching
24:59
can continue until they either book or
25:01
tell you they’re no longer interested if
25:03
you had this Automation in place with
25:04
every lead that was followed up within
25:06
five minutes or less and every
25:08
unconverted leag was touched by phone
25:10
email and especially text at least five
25:12
times would you convert at a higher
25:13
level yes because guess how many shops
25:16
are leveraging followup and the money
25:18
the is in the details the money is in
25:20
the followup somebody calls you and both
25:22
lines are busy that customer will
25:24
immediately get a text saying hey thanks
25:25
for calling Bob’s Auto Repair and
25:27
considering us we got your number we’ll
25:28
call you back in just a couple minutes
25:30
we’re both phone lines are busy right
25:31
now some sort of a message right away
25:33
and then you get a ping on your phone on
25:35
a special app that we have on your phone
25:36
called that lets you know that somebody
25:38
called and you weren’t able to get the
25:40
call now you can call them back right
25:41
away these small advantages you want to
25:43
talk about over a year’s time or a
25:45
month’s time the amount additional
25:46
revenues it brings in it’s amazing
25:48
remember our early examples just a few
25:50
tweaks to how your website is set up and
25:54
how you conduct your lead followup will
25:57
have major atic changes in your revenues
26:00
do you want to make every lead that
26:02
comes in more valuable the way to do
26:03
that is through a website that converts
26:05
by utilizing marketing automation so
26:08
let’s get some of these changes
26:09
implemented for your shop you guys are
26:11
running a business so if you are looking
26:12
for someone to work with you can
26:14
schedule a discovery call with us we
26:15
don’t work with everybody we found that
26:17
it’s not a good idea so we do a quick
26:19
Discovery call just find out what your
26:20
goals are and see if we’re fit if we are
26:22
we’ll do What’s called the digital Deep
26:23
dive where you will know more about your
26:26
top three competitors in your Market
26:27
than they do that’s the kind of digital
26:29
deep dive that we do so anyway is your
26:32
website optimized for conversion are you
26:34
thinking about your website from the
26:36
perspective of your target audience are
26:39
you using real authentic imagery are you
26:41
using video multimedia elements such as
26:43
you know welcome video and videos for
26:45
your services as well as a video
26:47
explaining why someone should should
26:49
choose your shop are you leveraging
26:50
social proof do you have clear calls to
26:53
action on your homepage and all of your
26:55
main pages that will drive more
26:56
conversions are you leveraging ing
26:58
special offers or incentives is your
27:01
website mobile optimized are you using
27:03
the latest which is Transitional video
27:05
slider mobile responsive technology do
27:07
you have a live chat are you utilizing
27:09
this incredibly successful method of
27:11
bringing in new business your
27:13
prospective customers can they book
27:14
online remember the industrywide
27:16
statistic companies that start online
27:18
bookings doesn’t matter what kind of
27:19
business they are see an average
27:21
increase of 10 to 20% in revenues that’s
27:23
pretty significant is your site
27:25
optimized for load speed is it loading
27:27
in three seconds or less on a mobile
27:29
device and do you have a report from
27:32
Google that shows you that kind of
27:34
important are you utilizing the latest
27:37
in SMS and phone marketing automation so
27:39
you don’t lose these valuable leads so
27:42
once again three things all I just went
27:44
over a dozen write down three of them
27:46
that you can Implement right away when I
27:48
was in the live webinar as if you wanted
27:50
to talk let’s post less chat but why
27:52
don’t you just give us a call or go to
27:53
our website and fill out the form there
27:56
like I said the most valuable
27:58
way that you can get interaction from us
28:00
from our company is to do that Discovery
28:02
call to see if we might be a fit for
28:04
your company and then like I said we
28:06
follow a very solid eight-step digital
28:09
method and we use a three- tiered
28:10
approach which is a website built to
28:12
convert digital marketing growth program
28:14
to get your shop rank Tire on Google
28:16
while conducting paid ads to drive
28:18
immediate revenues once again there’s
28:20
that checklist link please go ahead and
28:22
download that that checklist if you just
28:24
utilize this checklist it’s going to
28:26
make a big difference I’ve actually had
28:28
shop owners tell me that checklist that
28:30
we created changed their life cuz they
28:31
didn’t know what they were supposed to
28:33
be looking for and what they weren’t so
28:34
anyway I really appreciate your valuable
28:37
time today if you have any other
28:39
questions go ahead and contact us we’re
28:41
not hard to reach it’s autore repair
28:43
seo.com thanks have a good day