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thanks so much for joining me on today’s session we’re going to be talking a lot about how to take control of your online reputation so that you can drive more
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sales and revenue in your auto services business let’s go ahead and get started we all know that revenues is where it’s
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at right our online reputation can make or break our business ideally what I’m
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going to share are some cool insights on how you can go beyond the tools that you already have you can think more
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creatively about you know how to really take control of your online reputation and spread the good word and make sure
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that you’re the auto repair company of choice in your service area now this is
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all part of our digital dominance method so throughout the year we carve out one
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module at a time on this topic from getting your website set up to making sure that you’re ranking more organically to making sure that you’re
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tapping into Page search and the various online lead generation opportunities that are available to you so this is our
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digital dominance method we as we’ve coined it it’s what we know through the years of experience that you can do to
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maximize your lead flow and profitability across the internet and today’s session is a microt topic which
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is Mission critical which is online reviews the most important way reviews fit in from an SEO perspective is
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because our reviews heavily impact our rankings especially Google Maps and it
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also fits in from a conversion uh perspective so when somebody gets to your website why should they you know
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Choose You versus the compe comption all right so when somebody gets to your website why should they choose you versus the competition and it all fits
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in your overall marketing plan because at the end of the day whether you’re advertising via internet marketing
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Direct Mail Billboards brand advertising your customer is going to look you up uh
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they’re going to look at your reviews you know before making the call in a lot of cases so this is uh where this fits
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into the big picture of your overall internet marketing strategy so just some house roles if you don’t mind let’s turn
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off our cell phones let’s shut Facebook off if it’s you know running in the background unless you’re watching this
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on Facebook somehow and you know if you’re really serious about getting some better results in your auto repair
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business uh getting more reviews uh getting high quality reviews this next 45 to 60 Minutes could be a real game
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changer for you and by the way don’t forget to take good notes so here’s what we’re going to cover we’re going to talk
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why you have the best review tools in the world there are many review Gathering programs out there in shops
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that use a reviews Gathering software platform are get this 31% more
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successful in getting reviews than those that don’t utilize one but you can’t
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have reviews Gathering Tools in place you can have reviews Gathering Tools in place but still fail consistently to get
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five-star reviews so we’re going to talk a little bit about why that is and how
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to use software to increase not only the number but also the quality of the review reviews that you receive so we’re
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also going to talk about how to tap into the power of multi Channel communication
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all of us think in terms of email the fact is that your customers are getting a lot of emails that they could care
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less about email in fact has the lowest interaction rate of 3% really we want to touch them Via SMS
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as 95% of texts are responded to within three minutes so let’s talk about how
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online reviews more than anything else is a team sport and to succeed how you
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have to have your entire team on board and how you can bake online reviews and
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reputation management into the culture of your chops team so and really you
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know why you have to acknowledge and respond to all of your reviews good bad and indifferent a lot of us have uh
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latched on to this idea we need reviews because they make us look good we need reviews because they help with our
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rankings but we’re not really paying attention to the reviews when they come in we’re not acknowledging them in a
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public space and if we deal with any of them a lot of times we only deal with the negatives so making sure uh that
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we’ve got a strategy in place we’re proactively addressing all the reviews good and bad and indifferent at the end
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of today’s session I’m going to talk a little bit how you can have this taken care of for you completely TurnKey so
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that you can focus on providing great service focus on you know doing what you do and let your reputation speak for
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itself so real quick uh who Am am I and why should you listen I’m the CEO of Advanced Digital Automotive Group and we
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are a Google Certified partner I’m the author of two books the ultimate SEO guide for automotive service businesses
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how to Triple your sales and record time and also triple your sales and grow your business the ultimate internet marketing
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guide to grow your business online we have some great resources for you and one of them is Top Shop podcast where we
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interview industry leaders in the automotive space which is you know what a lot of other podcasters do but we do
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something a little bit different we look for auto repair shop owners that have been in business for 10 years or more
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and interviewed them why 10 years because research shows that 80% of shops fail within the first five years and of
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those 20% that make it 80% of those fail in the second five years so an auto
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repair shop owner that’s been in business over 10 years has proven to us that they are successful by standing the
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test of time and their insights and experience are extremely beneficial to other shop owners so if there is anyone
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here that has been in business over 10 years and would like to apply to be a guest you can just go to Top Shop
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podcasts anyway uh we are also the issuer of the golden wrench award recognizing people who have contributed
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greatly to the automotive industry we looked closely at this industry and we saw that there are a lot of individuals
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that have really dedicated their life to this industry and have contributed significantly so therefore we provide
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the golden wrench award to select individuals that meet our criteria and make it through our selection process if
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you or somebody you know that has made significant contributions to the automotive industry I urge you to go to
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Golden rench award.com and then you can nominate them to receive this prestigious award a lot of times you
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know people really work hard in their careers they’re the executive directors or presidents of associations or trade groups and they really appreciate the
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acknowledgement of their contributions and this is a great way for us to contribute back to the automotive
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Community I’ve been in the digital marketing industry since 2009 and I’ve had the opportunity to
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work with hundreds of clients all across North America helping them get their internet and marketing right we’ve got
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offices in Clearwater and Florida and Denver we’ve got 26 full-time employees and we’re completely passionate we do
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this day in and day out helping auto repair companies increase their sales grow their revenues and really dominate
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their online market so that they that so that they can grow and Achieve whatever
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their individual goals may be our whole team is passionate about providing our clients the results that they are after
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to grow their Shop’s revenues why is this important uh so why is it worth you
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taking 45 minutes to an hour out of your day to hear a workshop about reviews it’s important because online reviews
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and reputation can make or break your company if we’ve got lots of good positive reviews it’ll make us more
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profitable closing jobs a lot easier because people always check your reviews now the contrast to that is they can
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also break us like if we’ve got a high number of negative reviews and they’re saying with a three star review count or
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less average any platform Google Yelp Facebook that has a massively negative impact on your ability to convert people
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who touch your shop into a book job so it’s really that important it can make
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or break your company a lot of times our online reputation doesn’t reflect the quality of services that you provide and
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I know you guys on this webinar you you take this very seriously you’re passionate about your company you’re
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passionate about providing great Services you’re passionate about you know growing your shop and expanding and
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and in a lot of cases despite the great work that you do the training that you do with your texts the things that you
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do to try to go above and beyond sometimes that just doesn’t get reflected accurately in the online
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review profiles and sometimes we’re doing good oneon-one and we’re doing good on one but then not the other we
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might be doing really good on Google in terms of say our average star rating but then we look at Yelp that’s a cuss word
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in our industry sometimes it looks bad and it’s not just repres resentative of the kind of company that we run or if we
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look on Facebook and for some reason there’s a couple of scars against us and so we really want to solve for how do we
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make sure that we’ve got all the right pieces in place to reflect the amazing
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company that we are on the online profiles and on the online review sites
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and the other big reason is this is a challenge is that a lot of us have invested in the best tools but we’re
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still not driving enough r revenues there’s lots of review tools out there but many of us always think it’s about
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the tool right if we can get this cool fancy tool that’s going to put us the reviews for us uh to put out the review
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request that’ll solve all our problems but in reality it’s more than just about
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the tools yes it helps if we’ve got the tools yes it helps if we leverage those tools correctly to their fullest but it
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goes further than that so really if we can’t solve for this what’s going to happen is our reputation can drag down
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all of our other marketing like the fact is that you can have an amazing marketing strategy where your
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multi-channel your branding looks great your rankings and SEO look good but if
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you’ve got a negative reputation on any of the major sites that will drag you down and really what’s more frustrating
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is we can watch our you know your competitors go to the competition just because they’re not feeling like you’re
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the quality operation that they want to do business with and so that makes a pretty cool opportunity
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because if we can solve this issue if we can separate ourselves from the competition and we can really stand out
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by doing a couple of things better in terms of like focused on our reputation uh because if we can solve for this we
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can separate ourselves from the competition and we can really stand out by doing a couple of things better in terms of focused on our reputation than
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our competitors we can be the provider of choice and stand out in our service area and really stand out from the
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competition that’s what we want we want when somebody is looking for our services in our service area we want to
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be the obvious choice with more reviews more five-star reviews and more authenticity the fact is they don’t just
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look at star rating and count they start to read the most recent reviews and they want to see like what’s the authenticity
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of this you know was this a real person with a real experience and did the people at the other end of the business
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even notice did they care of course this all happens subconsciously but people glance over this information in moments
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to make a decision did they interact after that review was posted I think when you do that you can really stand up
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from the competition we can make sure uh that we leverage the tools we have to the fullest and I think uh most of these
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tools are more than adequate if we use them consistently if we use them well and if we go cross Channel and if we
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leverage automation a little bit later I’m going to show you how to leverage automation to move the needle on the
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amount of reviews that you receive which will help you in your Google rankings really ultimately what we want is for
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our reputation to speak for itself right for it to be clear that we do great work we take care of our customers and that
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we care about the experience that that they have and we care about the fact that they took the time to post a review
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in the first place if we can stand out online you can become the go-to repair
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shop in your area maximize your conversion rates and make it so that every dollar that you spend in your
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marketing across the entire spectrum of your marketing strategy goes much further and it also generates many more
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leads and it generates more sales on your behalf uh so again do online reviews matter uh here’s what the stats
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tell us the stats tell us that 84% of people Trust online reviews as much as
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they do personal recommendations so that’s staggering you know years ago it
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was all about the personal recommendation people believe what they’re reading on Google on Facebook
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Carfax on these other review sites as much as they do at personal recommendation and most of us have heard
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that stat but the stat that most of us haven’t heard is that 77% of
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consumers think that the reviews more than three months old aren’t relevant so
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you can have 550 reviews but if the most recent one was six months ago that’s
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going to count against you in terms of your conversion rates so it’s not just about having five stars it’s not just
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about having a lot of reviews it’s about having a recency of your reviews and
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having new reviews being posted on a consistent basis I think the rationale behind this is people start to think
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well maybe things have changed in their company uh you know maybe one of the technicians left or maybe somebody
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changed and that’s why they don’t have any recent reviews so yeah online reviews are absolutely Mission critical
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I’m going to kind of walk you through this somebody wants to find a European auto repair shop in Dustin and I run
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this search sometimes you’ll have the local service ads and then the paid listings as you can see no one’s buying
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these keywords if they were they would be above the map pack only 6% of people click on ads just free to know but you
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definitely want you know to be there and get that 6% but 94% of people are going
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straight to the Google Maps or to the organic rankings what do you think we’re going to do before we decide where we’re
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going to go we want to look at reputation like how is this company the the way that your customer you know
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dictates whether you’re good is the number of reviews that you have and you know what those reviews look like now
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Tony’s got 4.6 stars on 152 reviews it looks like he’s doing pretty good he’s
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got recent festar reviews he needs responses where somebody in his company is taking the time to acknowledge that
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review and thank them and that has an impact on the conversion rates and your Google rankings by the way it’s just as
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important to realize sometimes uh they search for you by name as a large part of your auto
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repair Shop’s revenues come from referrals all times they saw your ad and they’re looking you up but they’re going
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to check what your reviews are before they make that call I can I can guarantee you so here is a client
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mancave uh and they had 197 phone calls tracked from Google Maps this is by the
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way this is our monthly lead tracking report and as you can see he invested $662 overall uh in this particular month
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on payperclick marketing management and that produced him 1,330 leads at an average cost of $4.97 now as you guys
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know that’s not typical the typical is around $ 20 to $30 a lead but just want to show you what is possible with a
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properly implemented SEO strategy so pretty solid and then you know those leads broke down from organic and
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paperclick and Google Maps and web forms the fact is because they have 323
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reviews uh for their listing and because those reviews are for the most part solid they rank well they’ve got the
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number one ranking on maps and they’ve got the reviews now to share one more example just real quick uh this is a
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Northwest Collision in St Petersburg Florida they have 554 reviews and you
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wonder to yourself like how much do the reviews impact their call volume uh how
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much does it impact their conversion rates well it really it matters a lot so if we pull up their board they’ve
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invested 4,300 in this month in their online marketing that’s predominantly focused
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on SEO but you can see that the maps listing generated 340 phone calls for
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their business that’s just in one month five key principles to help you control
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manage and maximize your online reputation first is make sure that you
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provide a worldclass experience I I lead with this at the beginning because it’s
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not about the tools it’s not about fancy technology it all starts with a world-class experience it starts with
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training your techs with having them professionally dressed providing a great service experience and planting the
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expectation of a followup is going to come into play that’s the first thing and so this is what you guys do right
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you guys are all focused on creating worldclass experience you already know that so I’m not going to you know do a
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long dissertation on this but I just want you to realize that it’s more than just the tools it’s about the experience
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now number two is that you want to build reviews and reputation management into
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your company culture I find and I’ve looked at a lot of our clients that we
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work with the ones that have the most reviews the ones that have are the ones that have the most momentum uh yeah they
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provide great service yes they they use the tools we’re going to talk more about tools and how to leverage them but
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they’ve baked into their culture what I know to be true and there’s two things first is that what you measure always
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improves what you track and what you measure always improves I would like to hear from you guys if you’ve experienced
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this in your life you know whatever it is if you track your finances you get better control of your budget uh you’re
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able to save more if you start to track your calorie intake when you start to track track your Macros and you start to
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track you get your weight under control you start to weigh you know less because you’re focused on it it’s 100% true
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axium what you measure improves so the other things is what you celebrate you
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get a lot more of and I don’t know if you guys have experiences but if you take the time to celebrate the things
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celebrate successes celebrate wins you attract more of that into your life the other thing I guess I said two but
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there’s really three the third is people want to be recognized in front of their peers you your technicians love uh
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competition they absolutely thrive on it lots of quotes out there will tell you people are more motivated by being
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recognized in front of their peers than they are by money if you’ve heard these things three things right what you measure improves what you celebrate you
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get more of and people are motivated by being acknowledged in front of their peers more than they are by money if you
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read business books if you study philosophy that are just proven aums in the world so shop owners that get the
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best results they tap into those three powerful things they track their online reviews here’s where they came from
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here’s which Tech generated it and then they build it into their meeting rituals
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and I know some of you guys do daily huddles some of you guys do weekly huddles others have you might do a
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monthly team meeting of some sort what I found to work best is that if you bring the team together you acknowledge the
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positive reviews that came in the company that particular week or month and then you celebrate that you
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celebrate the positive feedback because you bring more of that into your life you gamify the process a little bit uh
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like you start to recognize hey Billy received seven five star R views this month you know he’s done an amazing job
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and we want to celebrate that and acknowledge Him in some way in in front of his peers so I promise you start to
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do this you’ll and you start to track it you start to acknowledge it and you start to celebrate it in your company
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they’re going to go out of their way to provide word plast experience for your shop your text and your employees well
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they’re going to go out of their way to make sure that your customers are well taken care of and that they go to the
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next step and that they post that positive festar review and when that
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starts to happen it’s built into your culture the number of reviews is going to increase significantly the average
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rating is going to improve significantly and that’s going to drive your company that’s going to drive more Revenue
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that’s going to drive more sales that’s going to drive better return on investment from all of your other marketing and advertising that you do
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and your company will just make more money you personally will make more money so really build this into your
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company’s culture all right again what you measure and inspect and celebrate
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you’re going to get more of so the fourth is to leverage uh what I call
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best-in-class tools after every Service uh ensure that they communicate using all channels this
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one there’s been a shift over the last 5 years and it really kind of goes back
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over the last 20 years it used to be how did we communicate the only way we could
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communicate was phone and direct email you send a thank you card after the service send a survey request after the
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service and then it shifted to email and it was like okay cool you know we can communicate with people via email people
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check their emails and they responded to their emails they did surveys via emails and I’m sure you guys are all inundated
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with emails as well and so deliverability on emails is way down the people actually seeing and acknowledging
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emails is way down but what’s up is text messaging everyone’s got their cell phone which is just a personal computer
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it’s a per it’s a mobile computer uh we call them phones but they’re mobile computers everybody gets text messages
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how many of you guys have less than five unread text messages right now right now less than five everybody right okay
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there are business where 85% of their bookings are going through text messaging there’s been a massive shift
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to text messaging and so you want to make sure that you’re leveraging these tools TOS that’ll send the request after
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every service call and that you’re communicating via email use the email just know that the
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response rate is horrible less than 10% but 95% of texts are responded to in 3 minutes or less so you absolutely want
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to be leveraging SMS text messaging now many times you think we’ve got this review thing that’s going going to go
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out we don’t need to send a thank you card we don’t need to have the technician hand something to their
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customer right after service are your CSR but you don’t want to fall asleep on the old school tactics that have always
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worked so we talked about baking this into your culture what we found to work well is to have a little review card
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printed up that your technician is trained to after every service call say you know how was your service and you
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know thank them for their business and if they when the customer responds positively just say would you mind saying that publicly online it was an
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honor to serve you today if you take a couple of minutes to write a review what we found to work well is to have a
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little review card printed up that your technician is trained to after the service call say hey you know what thank
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you so much for your business it was an honor to serve you today if you take just a couple minutes of your time to write a review you’re going to get an
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email and a text message here just shortly and if you wanted to you could go and write a quick review online it
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would really help uh me out if you’d reference my name uh that way you know my company knows that I did a really
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good job and I provided a good experience here today so we provide all of our clients with a QR code
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so your customer can use their phone’s camera and it takes them directly to the review platform this one thing alone
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will increase the amount of reviews that you receive okay so every if every CSR after every service goes over that
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little what was that 60c little pitch for for a review you’ll be amazed at the number of reviews how quickly the amount
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of reviews you receive come in what we have to make sure that we’re doing is reducing friction they’re already going
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out of the way to post a review it needs to be that they’ve got a text message and they just have a button that they click on and they can start typing uh
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you have to make this frictionless so you just want to make sure that you’re going to kind of run your tools through
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the paces first eat your own dog food as they say right so when you put something in place make sure that you go through the process yourself make sure that you
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test this you know what’s the experience after your customer does business with you what do the emails look like what do
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the text messages look like you know if you click it where does it take you is it taking you to the right place and
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make sure that you’re hitting on all of those uh points fifth off and over overlooked is to make sure that you
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acknowledge and respond to every review a lot of us are so hyped up on this concept of yes we need reviews yes we
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know that we know those reviews are going to you know help us generate more leads they’re going to help us convert
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our opportunities better but when we get the reviews sometimes we don’t even see them right I mean good better and
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indifferent we don’t have a mechanism to really track and know if a review happened but a lot of times we’ll see
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that negative review and deal with it you know you call the customer and you try to work it out offline that’s number
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one tip there don’t ever get into a tip fortat on Google reviews you know if not
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post a professional response but a lot of times what I’m seeing uh getting
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missed is responding to the reviews that are good and thanking them with a personal comment which will go a long
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way towards deepening your relationship with that customer but if they took the time to write a review let’s acknowledge them that deepens the relationship they
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get an alert that some body responded and believe it or not it has a massive psychological impact when your customers
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are reading your reviews and they see five star five star festar review and they know that you took the classy next
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step and you acknowledge the review and you thank them and it just shows that
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you’re diligent company that you care about the customer experience and that you acknowledge and appreciate your
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customers so let’s make sure that we’re acknowledging and responding to every review you get so remember most of this
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is subconscious when that people see that you’re responding that’s good so I’m just going to check in we’ve got a
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lot to cover but out of those five Keys which one do you think you need to work on which ones you know stands out the
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most maybe you should bake it into your culture a little bit more maybe you should acknowledge the technicians and
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kind of gamify the system a little bit maybe we just need to make sure that we’re responding to all the all the
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reviews good and bad and different so anyway so let’s talk about how to make this a
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reality okay so the first thing that we want to do is is we want to leverage the tools that a review request goes out
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after every service at every at a very minimum there’s a lot of good review tools out there so first of all we want
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to make sure that we leverage the tools a review request goes out after every service at a very minimum there are a
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lot of good reviews tools out there so we do have a separate reviews Gathering tool it’s built into our autoshop amp
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which is our proprietary lead automation follow-up software platform getting reviews is just one part of our speed to
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lead program I don’t know if you guys know this but the shop that talks to the customer first 95% of the time is the
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shop that gets the book Job commit to have some type of printed card that your technicians and crs’s have that they’re
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asking for the review in the first place utilize the QR code on a card if you don’t have one get one made it’s a fast
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way for people to to connect it really helps increase your review plant the seed with your
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customer that your company thrives uh off online reviews because something physical goes a long way you know train
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your technicians to plant the seed you can get about a 20% bump in the number of reviews that you get month after
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month just by making your reviews a part of your meetings and having uh staff start requesting your reviews after
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every service I don’t say every service that was positive if the customer’s not happy don’t ask them to leave a review
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um also extremely powerful is a call after the service to walk them through the process now this is a little more
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difficult and labor intensive but you will experience huge increase in your reviews if you’re able to do this say
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have call them up say hey why don’t you go ahead and find the email real quick and click on the link you’ll be amazed
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at just how little prodding the customer will need to get great results think
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about your own day-to-day life you’re busy you know you’ve got a lot of things going on running a businesses so maybe
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you got kids uh that you need to go get after school you know whatever I mean you can have every intention of writing
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a positive review and then you get emails so people call you you know it’s like yeah I’ll do that I’ll get to it
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but if somebody in the office or the shop called and just said hey just
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wanted to check in ask how your service was and when you get a positive response the best way to do this is just say
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would you mind saying that publicly we’ve sent you a link with a review would you like me to resend it to you so
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you’ve got it and could you take a moment to leave the review very powerful and you get them right on the spot and
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ask him to leave the review you can say I’m at my computer right now I’ll see the review when it comes through so try to put them on the spot you know right
28:32
there when you got them on the phone you just say did you get it did you get the link can you take a moment leave the review right now always ask them right
28:38
now the pressure of the moment is like okay and that’s where they’ll either leave the review or they’ll give you an
28:44
excuse but you tried you know if they say they’ll do it later you just lost the review you
28:50
already know that but at least you tried it’s this incremental investment in your office manager or your CRS person’s time
28:57
that that will pay dividends because the shops that do call the customers afterwards ask them how everything was and ask them to leave the review are the
29:04
shops that get the most reviews so again build the reviews and recognition into your company culture I talk a little bit
29:11
about logistics on how to do that how to kind of simplify it a little bit and then make sure that we’re leveraging all
29:18
of the different uh modalities of communication in order to maximize the
29:23
number of reviews that we get the next thing is that I found that had a massive massive impact on jumping uh the number
29:30
of reviews is to leverage automation now the absolute best way to make sure that you don’t get negative
29:36
reviews is you make sure that they don’t make it to the internet in the first place makes sense right that’s why the
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reviews Gathering platform that is a part of our autoshop amp which is our lead automation follow-up software
29:48
platform uh which is automatically included in all of our digital marketing growth programs utilizes a reviews
29:54
Gathering program smiley face smiley face straight face and a frown if your
29:59
customer clicks the smiley face they are taken to the Google review or whatever review that you want to send them to
30:05
platform where they Place their review uh if they click the straight paste or the frown it looks like a
30:11
review but it’s not they fill out in the review box is sent to your email address or whatever email address you choose so
30:18
let me know if you’re interested in finding out more about that you know you close the job and your system triggers
30:23
the email and the SMS request to go out to your customer if they gave you a straight face uh saying that everything was fine when
30:30
they were at the cash register when it wasn’t you’re about to find out the truth because if they select the
30:36
straight face of the frown uh you’ll know about it this is a massive massive opportunity to simplify your life and to
30:42
impact the number of reviews that you get in a positive way for sure now you don’t need to increase the number of
30:48
book jobs to get more reviews by implementing a reviews uh review Gathering software program along with a
30:55
company review policy bringing it up and meeting providing bonuses for the tech that or the CR CSR that gets the most
31:02
reviews for the month or the quarter responding to all reviews right away all
31:07
these things make a huge impact now I I don’t want to make it sound like it’s an
31:12
overwhelming task either because just by tapping into an implementing automation software you’ll see a measurable
31:18
difference 31% in the amount of reviews that you get consistantly uh you want to task somebody on your team to respond to
31:26
all of the reviews the good ones the bad ones and everything in between so whether you task somebody on your team
31:31
whether you’re hiring an assistant to do it you want to make sure somebody is monitoring and responding to all the
31:37
reviews and you want to make sure that youve formulated a strategy for professionally addressing and dealing
31:43
with bad reviews you really need to have thought through how to respond when you get that one star and it’s going to
31:49
happen no matter how good you are the one Stars will sneak in right they’re unhappy with the way you answered the phone they’re unhappy with the fact your
31:55
toilet seats aren’t heated you know whatever it’s going to happen so you want to make sure you’ve got a strategy
32:02
to address that like you know who’s going to contact the customer how do we address the review how do we keep it
32:07
professional so that we can really keep control of our online reputation and the cool thing is negative reviews can
32:13
actually wind up having a positive impact we all want the Stellar fstar reputation and we definitely want a four
32:19
and a half plus average online reputation but the onear review keeps you authentic it makes you feel like
32:26
okay they didn’t just just buy all these reviews you know somebody said something negative and when you address it in a
32:33
professional way it can really change the dynamic you know it could be a reason that somebody chooses you versus
32:40
the competition and so just as an example this is a
32:45
dashboard that you can have put in place where you can see every single review
32:51
that you get across the internet what the average star reading is what the source is whether it came from Facebook
32:57
Yelp or Google Google and like I said what gets measured gets we need to look at this each month and we do with all of
33:02
our clients we always set a monthly goal with our clients and then we work with them to help them hit their target so
33:08
you want to make sure that you have something like this in place where it’s really easy to see where you’re at so
33:13
who would like some help with this with any portion maybe it’s tracking maybe it’s the formulating responses maybe
33:19
it’s the dealing with the negatives maybe it’s just helped posting your online reviews on all your social media
33:24
channels oh I almost forgot every single review that you get you want to take
33:30
that review and you want to post it on all of your social media channels we create 10 social media channels for all
33:37
of our clients and we recommend that you do the same as social signals are a much more important SEO ranking Factor after
33:44
Google’s helpful content update That Shook Up the industry so I’m not going to spend a lot of time on this but I’d
33:51
like to briefly introduce you to our new platform autoshop amp which is our lead automation follow-up software the
33:57
reviews Gathering software platform that stops negative reviews from ever making it to the web is included in that
34:04
program autoshop amp separately is$ 495 per month but if you get to started
34:09
right now instead of 497 uh for the um first 10 that respond I’ll do it for $97
34:15
a month so it would be $97 for the first month and then it goes up to $4.95 each month after that just go to autoshop
34:21
a.com or just go to Paul autor repo.com send me an email we’ll get you started
34:27
on that I also want you to use 100% money back guarantee this is one of those things that we want to make sure
34:33
that you see value from it we want to make assure that this generates a positive return on investment for you
34:39
which we know that it will so first month 97 100% satisfaction guarantee and that that’s really it I I hope you get
34:45
Great Value from today’s session like I hope whether you sign up for autoshop
34:50
amp or not I hope you got some cool insights on how you can get better reviews how you can get your team
34:56
involved and you can gamify the process the way to absolutely get the most value
35:01
out of today’s session is uh to schedule what we call a discovery call many of you will have questions and we found out
35:07
the hard way it’s not a good idea for us to work with every shop that contacts us so we’d like to have a little chat first
35:13
to see you know if we can align with your goals it’s not a sales call we just get together for a few minutes and see
35:19
if we may be a good fit for each other schedule a discovery call with me or my team go to autor repair seo.com
35:26
schedu um as you can understand we can only work take a limited number of these calls each month I do hope that you got
35:32
great value out of today’s session if there’s any questions here you know we got tools questions about reputation um
35:39
strategies or questions please book a brief Discovery call okay well um I think that takes us full circle again
35:46
thank you for your time thank you for the opportunity let’s be word class providers right let’s have our
35:52
reputation stand for itself and hopefully we’ll see you again in a future Workshop ie produce one of these
35:58
just about every month on some topic that can benefit your shop thank you for coming thanks for all for hanging out
36:03
and have a great rest of your day thanks

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