00:00:00
All right, hello and welcome. I’m so excited to have you here with me today. I’m excited for what we’re going to do in today’s session. Today is going to be all about building your 2024 internet marketing plan and setting yourself up to accomplish your goals and knock your objectives out of the park. So just give me a 24 in the comments or in the chat if you’re ready to project out into the future and build an action plan.
( mention participants names giving you 24)

00:00:25
All right, awesome, guys. Thank you. I really think these sessions could go one of two ways. There’s the old way where I’ve got my screen shared and I’m talking for 45 minutes to an hour and you’re trying to listen as much as you can, but it gets really boring and you disengage.

00:00:50
The other way would be to make this more interactive. We’ve moved to a virtual world, and more things are happening on Zoom. So I’d like to pretend like you flew down to my office in Florida, we’re sitting elbow to elbow, I’ve got a whiteboard in front of me, you’ve got a worksheet in front of you, and we make this interactive.

00:01:16
We are going to talk about your plans, goals, and objectives. When I ask a question, you can either unmute or chime in with me on chat. In that way, we can make it very interactive. So just give me a ‘yes’ in the comments if you’re okay with making this an interactive experience. That’s going to make it more entertaining and engaging.

00:01:39
My true hope is that you get more out of it, and you actually get the plan that you’re after. (Awesome, lots of yesses in the comments here.)

This is awesome. So here’s what we’re going to cover. Here’s what’s on the agenda. This isn’t going to be a super technical workshop,

it’s really going to be around setting the clear goals and targets for the year. We want you to walk away from this session with you laser clear on your 2024 objectives.

00:02:04
by the end of 2024 this is how much revenue we’re going to generate. This is how many jobs we’re going to have to run to make that a reality. This is how many leads we’re going to need to generate as an organization on a monthly basis and an annual basis to make that a reality. I feel like this will be a really productive use of everybody’s time.

In addition to that, we’re going to realign your KPIs and the tracking that’s going to be needed to achieve those

00:02:28
—outcomes. I think in a lot of cases we set goals in a vacuum, we say “Okay, I want to do 5 million in gross revenues for my shop this year,” and you know hopefully it works. Maybe it does, maybe it doesn’t. But if we don’t take the time to figure it out what our goals and objectives are, in the words of Brian Tracy, you cannot hit a Target can’t see. In other words you can’t reach a goal that you never set.

00:02:47
The Key Performance Indicators or KPI’s are what you’ll need to keep a pulse on to know if you’re on track or off-track and to know whether you need to ratchet up or down your budget. If you think going deeper into the key performance indicators and knowing where you want your business to be 12 months from now just type ‘KPIs’ in the chat. If you think going deeper into the KPI’s for your shop is important, just type KPI’s in the chat. thanks
(acknowledge Participants following along)

00:03:13
The other thing we’re going to map out the plan for accomplishment, so we’ll be clear on the goals and the targets for the year. We’ll also be clear on the KPIs and tracking that we’ll be watching because what we measure gets done, and what we track always improves. Then we’re going to put pen to paper and map out the plan. So, what will we need to do on the SEO

00:03:33
front on the website front, on the paid search front on the Google Local Service Ads front, maybe on the retargeting front, to make that a reality. So, we’ll talk about your budget. We’ll look at what your budget needs to be? How does that budget need to be allocated? How much should go online versus offline? How much should go to SEO versus pay-per-click? We’ll look at the different channels.

00:03:55
I’ll talk about some of the important trends, some of the things that are changing in the internet marketing space because it’s constantly changing. You want to know about these changes to really maximize your probability of accomplishing those goals and targets.

My main objective, my true purpose for today’s session, is for you to be set up for massive success going into 2024 and beyond.

00:04:19
Ok, that’s the agenda, that’s what we’re going to be covering.

 Now, let me introduce myself and why you should listen to me.

I’m the author of 2 books “The Ultimate SEO Guide for Automotive Service Businesses, How to Triple Your Sales in Record Time!”

And “Triple Your Sales and Grow Your Business: The ultimate Internet Marketing Guide to Grow Your Business Online”.

My parent company ADMS is Google’s top ranked SEO company in the state of Florida and Colorado where we have offices and we have also taken over the Caribbean.

We aren’t the biggest company but what really sets us apart is we decided it would be a really good idea to rank my own company for our targeted keywords BEFORE we went to the marketplace to help shop owners like you rank your company for your keywords. If that makes sense to anyone give me a 1 in the comments.

We are the producers of Top Shop Podcast where we interview leaders in the automotive repair space

and We are the issuer of the Golden Wrench award recognizing people who have contributed greatly to the automotive industry. (Name Drop)

If you or somebody you know has made significant contributions to the automotive industry, I urge you to go to goldenwrenchaward.com/apply , I’ll toss that link in the chat right now, and apply to receive this prestigious award. A lot of times people work really hard in their careers. They are authors. They’re the executive directors of the presidents of associations or trade groups, and they really appreciate the acknowledgment of their contributions and this is a great way for us to contribute back to the Automotive community.

I make this a very interactive experience. So please turn off your cell phones turn off. Turn off Facebook and give us your undivided attention for the next 60 to 90 minutes. get serious about getting better results for your shop. the focused time that you spend in this workshop can have a dramatic affect on your shops, future revenues if you take make a concerted effort and apply what is in this workshop. None of what I’m about to provide. You is theory or hypothesis it’s all based on real world results.

We’ve got a great workbook on Google Docs, which makes it possible for you to easily track along with me, easily follow and enter your notes. So, what I want everyone to do is to click that link in the chat.

The link is plumberseo.net/workbook. It looks like many of you have this open, which is great. Once you’ve got this open, I’d like you to make this document your own. If you try to modify this right now, it’s not available for you to edit, so you won’t be able to enter your notes, your checklist, and all the other things.

00:05:05
I’d like you to do something for me. Go to File, make a copy, and rename it to “Your 2024 Internet Marketing Plan – Your Company Name.” If I were Bob’s Repair Shop, I’d rename it ” Bob’s Repair Shop.” Give me a 1 if you understand what we’re doing.

00:05:32
We’re making a copy of this so that you can enter your information and have it as a working document to share with your team and track throughout 2024. COMMENT ON WHO IS COMMENTING. If you’re good on this and you’ve made your copy, we’re going to move forward. I just want to make sure that everybody’s got the Google dock that they can work with.

00:05:56
The first thing we need to do is set clear targets.
We need to be clear on our goals and outcomes in our business.

00:06:30
in my mind, clear goals give you the ability to create your own momentum.

Without goals, you’re like a boat out at sea, being taken wherever the current wants to take you. If we set a goal to generate a million dollars in auto repair services this year, and if you get there you do and if you don’t you don’t you’re just kind of going with the flow.
Anytime you spend some time to get clear on where you want to be at the end of this year and

00:07:24
how much revenue we want to generate as an organization. By taking the time to Set Clear goals, you give yourself the ability to create your own momentum and we can take charge of our destiny.
I’m going to give you a quick exercise for this, and then we’ll get into the more practical stuff.
In your workbook, at the very top,

00:07:47
It’s asking for a current snapshot, and without a starting point, it’s hard to track along. So, what I want you to do is get clear on these five key metrics: how much is your average monthly revenue right now, how many jobs do you typically do per month, what’s your average ticket, what’s your conversion rate on leads, and…

00:08:12
How many techs do you have right now? So, I’ll just pull up the worksheet here with you guys, and you know, just put in here your current snapshot. I’ll give you guys a couple of minutes. Like I said, we’re going to keep this interactive. So start with that. A couple of minutes to update your current snapshot in the 2024 plan.
Give me a one in the chat when you’re done so I know when to proceed.

00:09:30
We need to know how much is our average monthly revenue right now, how many jobs are we running per month, what’s our average transaction value? If a couple of you guys could just put that in the comments for me, what’s your average ticket worth in your business right now?

00:10:13
And I hear ranges between 450 and 950, depending on if you’re auto repair to 3k to 6k for auto body repair. Name’s 1500, very nice. NAME, 1,000 excellent. The higher your average ticket, the more you can spend on advertising, the more aggressive you can be. So, it’s great you guys have really nice solid average tickets, excellent.

00:10:41
IF SOMEONE says, “We don’t use Google Docs.” We will drop the document in the chat and you can download it from there.
Okay, so we got the current snapshot. The next thing is, anytime you’re looking at an annual plan, I think it’s smart to pause for a minute and think about the long-term vision, the long-term direction within the organization.

00:11:07
You know, just taking off your logical hat for a minute and projecting three years into the future. Let’s just pretend like it’s December 31st, 2027. Everything goes according to plan. Where would you like to see your business? How much revenue? And don’t try to be logical with this, just put a number out, put a big number out there that would be exciting for you. NAME 2 million, awesome.

00:11:39
Excellent. Hopefully, you guys are doing this. This workshop’s only going to be as effective as you investing the energy and filling in these worksheets and following along with me. As you guys are entering that long-term goal number and thinking big. There’s a block under that that says “Why,” and this is really important.

00:12:03
You know, it’s important you take a couple of minutes to think about why is that important for you? Like Dave, how is life different or better when you’re at a 2M or 4M with 4 or 8 more bays? Einstein’s, how is life different or better at 100 million and you know what ; does that give you more freedom? Is that— you have more financial abundance.

00:12:26
The clearer you are on your “why”, the more effective everything is.
Bernstein says, “Putting more and more of your guys to work and keeping them productive equals freedom and lots of dollar signs.” Christie says, “$250,000 with two trucks – excellent.” Okay, so we’ve spent a little bit of time thinking about where we want to be in the long term within the business.

00:12:56
The next thing I want you guys to do is to get clear on what the end of the year looks like for you and what that long-term target is.

00:13:25
To help you guys plot out the end of the year, I’ve got this worksheet. We’re going to drop it in the chat so all of you download it from the chat and then Please open it up by going to “File,” make a copy, and then call it “2024 Marketing Plan Worksheet – Your Company Name.” For example, call it “Bob’s Repair Shop.” I see that a lot of you guys are logging in, so I’ll give you a minute to get this pulled up.

00:13:54
This worksheet will help us get those goals and targets, and calculate it in a relatively simple way. In the past, I did this with worksheets, and it was a little bit of a challenge because you had to write stuff down and do math, but now you can just plug in numbers. If you’ve got the worksheet up and you’ve made a copy of it, give me a one in the comments so I can walk you through it.

00:14:17
All right. – The first thing I want you to do is to put in the goal for 2024, which is how much revenue you want to generate. Let’s say it’s $2.5 million, and then put in your average service ticket value.

00:14:45
I put in $750, but a couple of you guys said $1500. Just put those two numbers in, and this will give us two important things. It’ll break down what our monthly revenue target needs to be to hit that annual goal, and it’ll also tell us how many book jobs we’ll need to hit that target. This shouldn’t be hard.

00:15:13
We’re just putting in what our goal for the year is and what our average ticket is, which should instruct our monthly revenue target and number of book jobs target. Just put “yes” if you’ve got that part in there. It’s really important that you clear your mind for the sake of your business growth and bring that to reality.

00:15:53
But, it’s also important to build your marketing plan based on an outcome. If you’re clear on where you want to go, you can reverse engineer how many leads you need to make that happen. If that’s how many leads we need, how much money do we need to spend, and if that’s how much we need to spend, how do we spend it, and where do we generate those leads and book jobs?

00:16:15
Where do we generate those book jobs hopefully that makes sense so the next part here based on the revenue target and the average ticket. The last question is “What’s your average conversion rate from lead to book job?” So if you think about the people that call in, the people that submit web forms, the people that start chats on your website.

00:16:38
Step two down here, based on the revenue target and the average ticket, the last question is, what’s your average conversion rate from lead to book job? If you think about the people that call in, submit web forms, or start chats on your website, what percentage of those in your world convert to a booked job? If you have great CSRs and a great follow-up process in place, it could be in the 70-80% range. If you don’t, maybe it’s down like the 20-30% range. Do any of you guys know what your average conversion is?

00:17:03
Put in the chat what your conversion rate is.
Okay, so Jim is really clear. It’s 46 percent. Matt’s at 82. Awesome, excellent. Obviously, knowing these two things make a big difference. If you get a higher average transaction value and get a higher conversion rate from leads to book jobs, all of the metrics look so much better. So, I’m just going to use this as the example: 2.5 million average ticket 750 means we need 278 jobs per month.

00:17:30
Let’s say we’ve got an average conversion of 60 percent. That would mean we need 463 leads per month to hit our goal. Give me a “yes” if that’s clear, if that’s helpful. Because, you know, the clearer you are on how many leads you need to generate, the better, right? Whether you’re doing your marketing yourself or you have a team like ours that does it for you.

00:17:59
If we can all be on the same page and say, “Okay, that’s the target. That’s something we can rally around. That’s something we can do the work necessary to accomplish,” right? So, I got some “yeses” in. Hopefully, everybody’s tracking along for me. This gives you the target, right? And this is what you would be shooting for on a monthly basis. We need this many leads to generate this many jobs to generate this much revenue to be on track for our annual targets, for our annual goals.

00:18:21
The next thing I want you to look at is like, what’s your average cost to generate a lead? This is a little bit harder for a lot of us to gauge because if you’re all organic or you’re all word of mouth, maybe your average cost per lead is a couple of bucks right now.

00:18:44
If you’re heavy on the paid side, you’re doing a lot of branding, it could get into the 50 to 100 dollar average cost per lead. And so, how many of you guys know offhand what your average cost per lead is right now? NAME’s about 0.00, and you run a great, well-established company. And for those of you that are smaller, that might seem ludicrous. But you saw Einstein said that his average transaction value was fifteen hundred dollars.

00:19:10
NME’s got a _ million dollar target for his business. He knows these numbers. And you need to know these numbers, and you also probably need to think that it’s gonna cost more to acquire a customer and acquiring a lead than you probably expect. He says, “for booked jobs Just take your total spend divided by total booked jobs, and those are Good numbers to go by.

00:19:35
But what we are looking for here is your raw cost per lead. We’re finding auto repair is in the neighborhoods of 25-35 and that’s blended, right? Your average cost per lead from paid search is going

00:20:02
to be more than your average cost per lead from SEO or your average cost per lead from Google local service ads if that’s something you’re tapping into. So, let’s just put in, you know, if you put in 25.00 and you’re looking to go to 2.5 million, you would need about 140,000 ad budget to hit that target.

If you’re at 25 per lead, you need 11,500 in average monthly spend to hit 2.5 million for the end of the year.

00:20:33
So, these are just rough estimates that give you an idea of how much you need to invest monthly to achieve the target. And, if you manage to lower the average cost per lead to $20, then you’ll need around $9,200 per month to hit the $2.5 million run rate.

00:20:58
You can play with the numbers. It’s not an exact science, but it’s better than just spending $5,000 and hoping for leads. The clearer you are on how much you need to spend and how many leads you need to generate, the better plan you can formulate.

00:21:22
If you’re following me, let me know with a “1.” We have an idea of our target and how much we need to spend monthly to reach that target.
The next thing I want you to do is click on the budget allocations tab to determine how you want to allocate your monthly budget to maximize your outcomes.

00:21:47
So whatever number you put as your annual target will be brought over and now I ask you what percentage of your total budget you want to allocate for your marketing. You should split your monthly budget and allocate your funds strategically to maximize your outcomes. If you set your annual target, it will ask you what percentage of revenue you want to allocate towards marketing. We’ve found that 6% is a good conservative number to stay ahead in your business, but if you want to grow aggressively, you should allocate somewhere between 10 and 15 percent.

00:22:37
If you’re feeling conservative, you should invest about 3% back into marketing. But if you want to be aggressive, allocate between 10 and 12 percent of your annual target. You can choose your own adventure: put 13 percent of your annual revenue into marketing if you want to be aggressive, or put 5% if you want to be more conservative. This will help you determine your annual marketing budget, which breaks down to $27,000 per month if you allocate 13 percent of $2.5 million you’ll have 325,000 in annual budget for marketing. If you’re still following me, give me a “one” in the chat.

00:23:28
You want to think about how to allocate your budget for internet marketing. It’s not advisable to put all of my money towards online marketing. You should distribute some to offline marketing and my existing customer base. Depending on the size of my business, you can adjust the percentage allocated to online and offline marketing.

00:23:54
If your revenue is below half a million dollars per year, you can allocate the lion’s share of your budget to online marketing. For businesses between 1M and 5M dollars, it’s advisable to allocate 60% to online and 30% to offline marketing. For businesses above five million dollars, it’s better to allocate more to offline marketing, including brand advertising, radio, and billboards.

00:24:19
I suggest a 60-30-10 split is a safe allocation of funds and will give you an idea of how much you can spend. For example, with 2.5 million in revenues with 13% you have a budget of 27,000 dollars a month. You can spend 195,000 dollars on online marketing, 97,000 to offline marketing, and 32,000 dollars on repeated referrals. Marketing to your existing customer base is a low-cost, high-return marketing strategy, and it’s crucial not to overlook it.

00:25:11
We provided a breakdown of how to allocate the budget for online versus offline marketing, as well as SEO versus pay-per-click advertising, local service ads, and display advertising retargeting. It’s crucial to spend more time massaging the budget and getting a realistic idea of how much to spend to achieve my goals.

00:25:30
When it comes to the whole, you’ll need to spend more time massaging it to really dial it in. This resource will help you get a realistic idea of how much you need to spend and where to distribute the funds to meet your goals.

00:25:54
If you want a fighting chance of accomplishing your outcome working on these numbers is your starting point. If you need more help with this we would be glad to sit down with you to walk through it and explain everything while answering your questions. Hopefully this is a helpful starting point for you.

00:26:18
Now that we have mapped out the budget side of things, we can move on to the strategy.
We need to know what we can spend and where we want to spend it. I’ll spend a few minutes talking about the big picture of my online marketing and the different things I need to do to maximize my growth. You can all see my screen, right? Please let me know if you can see it because I want you guys to be able to see this.

00:26:49
Now that I have a budget and a strategy, I want to talk about the big picture of my online marketing. There are several things I need to do to maximize my growth.

00:27:08
So, I call this the model for accelerated growth.
For accelerated growth, really there’s three key things as it relates to your marketing and especially your online marketing.

00:28:03
Leads. I want more leads. I want more leads. But the reality is the money is made in your conversion of those leads to booked jobs. And it’s really made in the conversion of those booked jobs into higher tickets, right?

00:28:27
Right? And what I found is going into 2024, if you can dial in these three key things and spend your money wisely, you can really accelerate your growth. And so when it comes to driving leads, there’s really three key things I like to look at.

00:28:56
“Which should be Google Ads, it would be local service ads, it would be Facebook ads. It’s paying for traffic.

00:29:22
Re-marketing to your current customer database like sending emails, sending text messages, re-engaging with your customers, making offers, getting them to reengage with your shop. This is a great way to drive leads and really move things forward.

00:29:49
what I want you to do, even if it’s just in your own head, in your own imagination, is kind of traffic light yourself..

00:30:17
Okay, when it comes to leads, we’re going to maximize our organic on our page, but we’re going to pay close attention to the database stuff. Right? So, the next thing is conversion, and really, conversion comes into three key areas in my mind.

00:30:45
On your website. That’s a massive conversion point. We’ll talk about some things you can do to maximize the conversion rate on your website.

00:31:11
with a three-star rating of people saying that you’re ripping people off or you’re doing bad work. That’s important, right? Or you don’t have any reviews. That’s really important that will impact your conversion rates. v

00:31:38
leads that are coming through SEO or through paid search or through local service ads. There’s been a massive shift where your customers would prefer to engage with you on SMS, like they prefer to text message you than to call you. Your customers want to be followed up within five minutes or less, otherwise, they’re going to go to somebody else. And so, do you have automation in place where you can follow up with leads quickly and efficiently?

00:32:00
Every lead’s getting a call and a text message in three minutes or less or they are going to go someplace else. Do you have automatic nurture sequences where you’re automatically calling and touching base with the customers at least five to seven times after they inquire but haven’t booked their service call? And then, do you have automation following up with those customers after the job to ask for review to build your reputation, to remind them about your preventative maintenance plan, or to tell them that it’s time to get the oil changed or brakes checked?

00:32:23
If you get that dialed in, you’re going to convert more of your leads, and your average cost per lead will be less, and you’ll be able to generate more revenue with being able to spend less over time. But I’d like you guys just real quick traffic light yourself on this one. Again, I think the average that I’m seeing in the industry right now is the automation is the big thing that’s missing.

00:32:48
Like having a strategy to automate, to have two-way text messaging, and to proactively manage that process. Just in chats, just to make sure you guys are still here, you’re still tracking with me. As you look at these driving leads and maximizing conversion, what’s the big gotcha for you right now?

00:33:11
NAME says automation, awesome. We’ll be talking about that a little bit. SMS automation, email marketing to the existing customer base. NAME says SMS. Okay, great. We’ve got some great options and great solutions on that front.

00:33:34
The next part that we want to think about is optimizing results. So as you’re generating leads from these channels and you’re optimizing your conversion rates, there’s really three key things you want to optimize for.

00:34:00
Whatever the budget was for the year, let’s say it was 25,000 or let’s say it was 10,000 for the month. How much did I actually spend? How much went to SEO? How much went to pay per click? How much went to my Yelp,?LSA ads?
What was my total spend? And then, what was my average cost per lead?

00:34:26
average cost per lead. You need to know that. You need to be able to say, okay, here’s how much I spent, here’s how many leads we generated, what’s my average cost per lead, because you can optimize around that. You can say, okay, average cost right now is $17 per lead from SEO, but it’s $92 per lead from pay-per-click. Let’s focus on getting more SEO leads and optimizing pay-per-click leads to decrease costs.

00:35:11
It’s helpful to rate yourself on these metrics and identify opportunities for improvement going into the new year. Maybe its just getting clearer on your ROI. Having a tighter ROI reporting system to track spending and average cost per lead is also important. Knowing your optimization and focusing on your weakest area can help you improve your digital dominance method.

00:35:36
The most critical aspect is knowing your ROI, which can be measured through online reporting, shop management program or CRM, or analyzing revenue associated with booked leads. You can improve what you measure, so it’s important to be familiar with the numbers. The goal is to work on your strategy and focus on the areas that need improvement to achieve digital dominance.

00:36:00
The digital dominance method emphasizes leading with organic strategies, such as having a website that converts visitors into leads. Ensuring your website shows up organically when people search for services in your area is crucial. Afterward, paid online strategies can be tapped into, such as Google Ads and Local Service Ads. Retargeting and database marketing are also essential for building relationships with customers and drawing them back to your site. Paying for premium listings on sites like Google, Bing, Facebook and Yelp, is instrumental to growth.

00:36:27
Hopefully, this was helpful and gave you a little primer on what you want to work on, what you want to think about strategy-wise. I hope this gave you time to process and identify the areas that need the most work.

00:36:50
This is our digital dominance method. I always advocate leading with organic is the way to go as it has the lowest cost per lead and the highest return on investment. We spend a lot of time on the front end thinking about the website, making sure it’s built to convert and is compelling enough to convert at 35% or higher from visitor to lead. Are the little things there, and is it converting?

00:37:15
Is your website showing up organically when someone types in your city plus whatever your industry you serve? If you are an auto repair shop then more than likely your most searched for keyword might be auto repair followed by the city or town you are located in. Getting that dialed in can drive lots of traffic and be your lowest cost per lead. From there, it’s about tapping into your paid online strategies, such as Google Ads and Bing Ads.

00:37:40
Maximizing Google Pay-per-click is recommended. Leveraging retargeting is also essential, drawing people back to the site after they visit it and building a relationship with the customers. We can do some of that through retargeting as well.

00:38:09
From SEO and organic traffic, and also through paid ads, we know that people are visiting the site, are located in the service area, and are interested in the services. However, not everyone converts, so we need a strategy to bring them back to the site and build a relationship with them. This is where retargeting and database marketing come in.

00:38:33
By using these methods, your brand will be constantly visible to people who have shown interest in your services. Another low-hanging fruit opportunity is paying for premium listings on common sites like Yelp. These are sites people often search when looking for auto service shops.

00:39:02
there’s a pocket of customers that will just go Yelp every time they need a service, and so we don’t want to sleep on those third-party sites. Right now, I stacked this in order intentionally because this is going to start first. You want the organic, then you want to stack PPC on top of that, then you want to stack retargeting on that,

00:39:27
And then, if you’ve got extra budget, you want to be playing in those online directories and sources like that. From there, I really think tapping into email marketing, SMS marketing, what I call referral-based marketing, you know, taking that one-time customer, turning them into a repeat buyer that writes a review for you, that uses you again and again, refers you to their friends. The only way you do that is by developing a relationship with them.

00:39:54
You do that by showing a great first impression, providing great service, by rolling out the red carpet, but then also following up, having emails that thank them for their business, having follow-up emails and say, “Hey, just wanted to check in. It’s been a week since we did BLANK for you. How’s everything working out? Hey, it’s summer’s right around the corner. If you are interested in BLANK let us know.

00:40:16
Give me a 1 if you’re following with me. If I’m not going too technical, I try to make this kind of high level enough that it makes sense. Perfect, okay good. We’re going to get into more details on this as we go. Then, you know, I like to consider pay-per-lead sources kind of your fill-in-the-gap strategy. So you’ve kind of got your budget allocated.

00:40:44
You’re spending money on your SEO, your local service ads, your pay-per-click advertising. You’ve got a certain amount earmarked to be on those paid online directories, and that’s generating lead flow, right? That’s generating enough calls, ideally, to keep the bays full and keep you on track for your targets. Every now and then, there’s going to be a dry spell. Maybe something happens on Google..

00:41:07
..and you don’t rank as well for that moment, maybe a new competitor enters and is really dominating some of the paid search advertising. Having as a backdrop the paid lead sources like Yelp really helps.

00:41:33
They’re usually very competitive low quality leads; they’re usually price shoppers, but these leads exist in abundance, right? You can buy these leads, and you know that they’re an active person that’s trying to get something solved. And so if you ever have a slow time where you’re just not hitting your metrics, you can turn on these pay-per-lead sources. And if you have automation in place, which means an automatic text …

00:41:57
..message that follows up, an automatic email that follows up, and some kind of drip campaign, you can be the first person to get on the phone with that prospect. You can be the first person to engage via text with that prospect, and you can usually win a higher percentage than you would have without automation. Down here towards the end, I kind of look at more branding plays. So in my mind, Facebook ads, YouTube ads, there’s a place for it in your online marketing, but it’s really down here at the side of the spectrum.

00:42:23
Right now, you’ve already got things dialed in your business. You’re already kind of using your entire budget. How can we saturate the market? How can you be the known shop that is unquestioned as the go-to for your service? We’re getting aggressive with Facebook and YouTube ads. And then all the way at the end here..

00:42:47
..I’ve got what I consider to be important and often overlooked – having some type of customer communication process outside of email and text message. Why not send them a thank-you note, why not send them a little something, why not send a newsletter that’s in their inbox on a quarterly basis? What this does is it builds loyalty, top-of-mind awareness, and the probability to repeat and refer.

00:43:13
So if you can combine email and SMS over here with direct mail of some sort over here, you can go full circle. You’re tapping into inbound leads, obviously you’re focused on converting them at the highest level possible, you’re using email and SMS to engage with them to develop a relationship to convert them into a multi-buyer, but then you’re also dropping some stuff in the mail. This is what we call our online dominance method, which has worked extremely, extremely well.

00:44:08
If you’ve got the budget to go full circle on this, it can really move the needle in terms of being the go-to player in your area, having customers love you, use you again and again, and get the benefit of lower cost repeat and referral business.

00:45:04
Many Shops use a gunshot approach. Dialing this in is like going from a gunshot approach to a laser scope approach! So here’s what we’ve covered so far. We’ve talked about goals and targets, we’ve looked at the big picture strategy, and we’ve looked at the digital dominance method – all the things you want to put in place. I feel like you probably have most of what you need from a plan perspective to say, “Okay, here’s what we need to do going into the next year.”

00:45:27
I don’t want this to be longer than it needs to be, and I don’t want to be more technical than you want it to be. I can dive into some specific ideas and thoughts on how to optimize your website for conversion, how to get it ranked better, how to tap into paid search at a higher level. Just put specifics in the chat and we will arrange something with you.

00:45:54
since marketing automation is what most of you guys said was of interest so I’ll dive into that while keeping it interactive, we’ve got __ plus of you guys on here live. Let me know specifically if you want to dive into some specifics on website SEO, pay-per-click, and/or automation.

00:46:20
NAME says website, so I think that’s saying he wants me to get into specifics. NAME wants me to talk SEO and automation. Okay, wouldn’t you know it, right? So we’ve got a mixed bag. I’ll just try and hit this stuff from a high level without getting super specific or bogged down.

00:46:44
There are 12 Critical Elements to Enhance Conversion.
The Key things to consider from the perspective of conversion optimization are listed in your worksheet. Although I won’t elaborate on all the items on the list, I’ll show you an example.

00:47:23
First is to speak to your perspective customers you know who are they one of their goals and problems and why should they choose you?

00:47:49
Next is use authentic imagery, such as real pictures of the business, the parking area, customer waiting area, the owners and team members rather than stock photography.

00:47:49
Video content has dominated the Internet for several years now. A really a great idea is to have a Welcome video on your homepage and if you can create videos for each one of your services that’s awesome people are visual creatures, We Think, and dream in Images. Brief video explaining why someone should contact you first instead of the competition is also a great idea. Never cut down the competition, just how you do things better.

00:48:17
You must have a strong website that has great content, and a really good user experience, and one of the best ways to do that of course is to leverage multimedia to improve your on page time. Only takes a couple of minutes to do a quick recording as to why I should come to your shop, what is your unique selling propositions. That’s an awesome video to have right on the homepage of your site. Also, you can also have manufacturer videos like here on man cave that goes over and sell for you and they’re a high-grade professional production provided by the manufacturer.

00:48:47
I’m constantly amazed at the amount of businesses that don’t utilize leveraging social proof. If you’ll notice, we put our clients positive reviews in the top loading part of the homepage. Unfortunately, Auto Repair has a negative and untrustworthy image so the moment your Website loads you want to climb down subconsciously in the mind of your potential customer and instill trust and one of the ways that you do that is getting those reviews, front and center.

00:49:02
Next is getting your website basics in order, like a large phone number in the upper right hand corner of every single page of your website has been proven to increase Websites conversion rates. you want to make sure that there’s a web form that the customers can fill out and add any other credibility symbols like the Better Business Bureau or AMRA MAP, ASA, ACA, etc.

00:49:28
Ensure there is a clear calls to action that are clear until the customer what to do next.

00:49:49
Use of a special offers and incentives or discounts can be of great help. It’s really good to change up your incentives and offers consistently on your website.

00:50:17
The majority of online users are on mobile devices. I’m sure you guys know that so making sure that your website looks great on mobile devices and has easy navigation with a click to call function on your phone number is very important..

00:50:42
Personally, God gave me two years and one mouth for Communication not fingers, but unfortunately there is a massive part of our population that that is their preferred method of communication. Massive research has been done on this and across the board. All businesses receive anywhere from 10 to 20% increase in revenues by implementing a Live Chat function on their website.

00:51:08
Another statistic that’s well documented is Companies that start providing online bookings see an up to 22% increase in revenues. This is document across all businesses whether it’s a boat rental company, car rental or anything that has anything to do with booking an appointment there’s just so many people that don’t want to talk to anybody they just want to book. I can tell you right now if you don’t have online booking on your Shops website, you’re missing revenues. Period.

00:51:33
In 2024, website speed is a crucial element that Google pays close attention to.

00:51:58
Check if your website loads quickly on desktop and mobile devices by visiting GT Metrics.

00:52:23
Last engaging potential customers with SMS and phone via automation marketing is a game changer. You’re busy running your shop let computer software follow up with leads for you. In fact, the hottest topic in the Digital Marketing world for all businesses, including auto repair shops is automated lead follow up software.

00:52:48
I’m going to pull up a quick example because I think it’ll be more instructive than the checklist. Let’s go to a company that we work Destin Imports in Destin Florida,

00:53:13
In a recent month Tony had a total of 715 visitors to the website

00:53:38
The website has a high conversion rate of around 21%, which means 30% of visitors become leads or callers. The website’s positive attributes include personality, authenticity, and real pictures of the owner and team. The website also offers multiple ways for people to convert, such as calling, chatting, or booking online via your shop management software. The website uses multimedia like photos and videos of the team and messaging that speaks to the customers’ psychological triggers.
Now I’m not sure if you know what good conversion rates are but, in the auto repair industry, if you can achieve 3% to 5% conversion rate that’s considered excellent. So the example I’m showing you here is out of the ordinary, but I just want to show you what can be done with a website that’s been built to convert and utilizes a solid goal planning methodology.

00:54:28
Change Slide 66
As you can see here, the main source of traffic is coming from organic and then paid Search and then direct. Direct traffic is customers he already has, these people already know that he’s here and they go direct me to his website.
Find your unique selling proposition and incorporate it into your website. Use multimedia such as photos and videos of the real people in your company. Also, ensure your messaging appeals to the customers’ psychological triggers by discussing hassle-free scheduling, competitive pricing, guaranteed work. Get your unique Selling propositions out front in front of the client.

00:54:53
Fuse that into the website so that as you go through the checklist, ideally, there are a couple of things that stand out. Those are the things we need to improve from a conversion perspective.

00:55:18
I need a metrics for this slide
I’ll just show an example here. This was Parma Car Care. They spent about _________ dollars per month on their budget and generated about ____ tracked leads.

00:55:43
I talked about knowing those metrics. Their average cost per lead is ____. We know that the leads are coming from organic pay-per-click Google maps web forms. They can know these numbers and ratchet them up over time. In this case, we could see _________ visitors at the time of this screenshot. The conversion rate was __%. I see it average in the__% range across the board.

00:56:08
This is _________________, a company we work with in ________________. They have a $____________ monthly budget and generate ________ tracked leads per month. Their average cost per lead is $____. If we look at the metrics, the visitor-to-call ratio is __%. You really want to optimize to get into that 30% or higher range.

00:56:33
It will make a huge difference to the results of your online marketing.

00:56:58
This is Greg at Northwest auto collision. His revenues are up from 350,000 a month to over 600,000 a month since he’s been with us over three years. He has got the authentic imagery here of him at his office.
Pictures and video of you, the owner, welcome them to the website,

showcase your online reviews and testimonials,

and give them different options to convert, web forms, live chat.

Have clear calls to action.

There’s the chat bubble that you can put in place.

Make sure that your website is mobile-friendly. Pull up your phone and pull up your website now. Just make sure that you can access it, you can click the button, and call somebody.

00:57:33
Make it really easy for your prospects to convert, and so, in a quick nutshell, conversion is and what you want to focus on. I would love to hear from you guys in chat – one or two takeaways, one or two things that you know you need to go back and do on your site going into 2024 to improve conversion rates. What stood out? Somebody type something, guys. Hopefully, I’m not just talking.

00:58:02
Hopefully you’re taking notes and say, I’m going to shoot videos, put live chat on your site, focus on automation, use pictures of the team, and make sure something specific is in place.

Next where does your website come up in Google Search. We’re all familiar with paying Google to get leads but when you rank at the top of Google pays you. This is the lowest cost highest quality lead you can possibly acquire.

71% of clicks still go to organics rankings. 67% click on the first five results with 48% of the clicks and Traffic going to the first position 16% to the second and a paltry 8% to the third. So just between the first and second position, there’s a 32% difference in click rate.

So yes, SEO definitely still matters and is one of the most important metrics to set goals to attain.

00:58:47
As you can see here at tony at Destin Imports ranked number one for his main Target keyword, which is European auto repair in Destin
change this slide to white
and also it’s two specialties are BMW and Mercedes Auto Repair and he ranked number one for both of those search terms also.

As you can see this particular month, there were 244 new users with an engagement rate of 92% and those 245 engaged sessions gave him 613 new conversions for that month.
This is definitely helping him drive more traffic and he’s at a $68,000 increase monthly in his revenues since he hired us to handle his Digital Marketing.
Organic optimization is important for lead flow.

00:59:12
So yes, organic is one of your most important methods of receiving new leads.

In your workbook, you can find a link to the keyword reports. We can run a keyword analysis for you to show you where you rank organically and what the most important keywords in your market are.
If you’d like for us to run a keyword analysis for you we would look at what are the most important keywords in your city in your market, and then run a report to show you exactly where you’re coming up on Google organically. And where there’s room for improvement, like what is the low-hanging fruit, what are the most important keywords that you’re not in a top five position for, we can do that for you.

00:59:47
MY ASST. put the link if they’d like to take us up on that free offer. Basically, we’ll run that analysis for you, and then it’ll show you exactly where you rank now. We do only work with one company in each market, But that’s a commitment we make to our clients.

01:00:07
So how can you improve the rankings? On Site optimization.

You guys have the checklist here. I’m going to pull up some examples and kind of show you the strategy from an SEO perspective.

Remember, a strong website with really good content and User experience is imperative and be sure to leverage multimedia on as many pages as you can.
So first things first, you want to make sure your homepage and your title tag are optimized.

So you want your main most searched for keyword in the meta-title,

and then you want your second most searched for keyword in your meta description

Your third most searched for a keyword must be within the content on your H1.

This slide to be created
Your homepage usually to rank really well is going need more content.

01:00:44
Like a lot of times, I see repair shop websites and they’ve got like two images and one paragraph. Well, Google’s looking for answers to questions, just looking for rich content. So you probably need more content on the website itself. But the key thing that we found really helps us rank in a lot of different markets from an on-page optimization perspective is to go deeper.
If you’ve ever heard the expression, Content is king, it is. Google made that statement many years ago and through all their algorithm changes throughout the years. Content is still one of the most important, if not, the most important ranking factor for a website. In order to rank well on Google, you must have high-quality content that’s being searched for and found by the consumer on your website. Content is the “rising tide raises all ships”. I’m going have my assistant put a link in the chat right now. It takes you to a video that I created on how you know for absolutely sure that the Digital Marketing company that you’re utilizing or thinking about hiring knows how to create quality content. There’s a surefire way too do this so watch that video when you get a minute after this presentation.

00:54:34
We want to have unique pages for each of the different services that we provide. For instance, if we provide wheel alignment services, we want a dedicated page for that service. Similarly, we want a page for brake inspections and another for air-conditioning services. Each page should be optimized with the appropriate keyword or keywords and title keyword in the text, along with unique content throughout.

It’s important to have pages for each of the cities you operate in, including sub-cities and sub-towns.

However, it’s challenging to have unique content for each of your websites pages.

This combination of strategy on an on-page perspective works well. But, what will really move the needle to move up in the ranks is what happens off the site,

such as having properly claimed Google Business Profile,

lots of citations across the web from high domain authority directories

lots of reviews from real customers in the service area,

and lots of links pointed back to your website from third party sites.

We also use strategic content syndication, which creates more links and signals back to the homepage, subpages, and subservice pages.

We conduct content repurposing where we will take a blog that we’ve posted onto your website and convert it to social media posts, short form, and long form videos, and will create podcasts from the audio on the videos placing this content and over 20 of the most popular and recognized Social Media, web 2.0, and podcast channels on the Internet.

Press Release slide

00:57:48
We also do strategic content syndication via a press release syndication process to create more links and signals back to the homepage, subpages, and subservice pages. This is why our sites rank well for many keywords across the board for auto repair shops. Building more authority every month is essential by putting out content and building up that authority.

Companies that win the day in SEO are typically the ones with the most relevant links, not just more volume of links but the relevancy of the link determines the quality of the link and quality links are ones that move the needle.

You have access to a document in the workbook that walks you through the key things you want to do on the website and Google Business Profile on an ongoing basis to build content and authority. At the end of the day, the right website content and authority, along with the right signals, will tell Google that your company is the number one auto services company and the best page to serve for that particular customers search result.

There is a checklist here to guide you through the key things you should consider.
Do you want to look at improving your rankings? Again, this is right there inside your workbook.

01:59:26
Any takeaways on the SEO side of things? Any takeaways on things you might want to think about, things you might want to put in place, things you might want to focus on?

Next are you ranking on Google maps? This is also known as the local map pack or three pack because if you’re not sure how this works when you do a search for anything Google is only going to pick three businesses out of all the businesses listed in that area for your particular search and put those in those three boxes.

So do Google maps matter? Landing in Google maps can increase phone calls and website traffic from 20 to over 300 fold depending on the search term in a search market.

One of our clients man cave Colorado in a recent previous month, received 44% of all of his Company’s clicks and calls came from his Google maps.

So yes, Google maps matter! Most shops set up their Google business profile which is why 97% of shops do not have fully optimized Google business profiles. They do it themselves, and then they forget about it. A Google business profile needs to be optimized on a monthly basis.

Getting ranked in Google maps will produce a lot of high-quality leads on a consistent basis. So, leaving the important part of your company up to chance it’s not a good idea. Like success in anything it takes a plan.

To move up in ranks, you need to have a properly claimed Google Business Profile.

01:01:11
“You want to have lots of citations. You want to have a properly claimed Google My Business. You want to know what the login is, and you have to drive reviews.

You have to have a systematic approach to get new reviews from your real customers in your real service area on a very consistent basis.

And when you couple that with the proper on-page optimization like we talked about,

Your name, address and phone number also known as NAP must be in the footer of every one of your webpages with clickable links that either open up the users map program or phone application.
Having your name address phone number in the footer, having your titles and your h1s, having lots of great content, having very unique and relevant content that people click on and read and scroll through. That’s why our clients tend to dominate over time in the map listings in their areas.

So here’s an excellent checklist to go down. Have you claimed your Google business profile listing? Do you have the login information? Have you properly optimized it? Less than 3% of businesses have a fully optimized Google business profile. Are you in all the major Directory listings with a consistent NAP? Are you monitoring your reviews? Do you have a goal and a plan to get new online reviews every month. And last but not least as this is the most important are you posting on your Google business profile on a weekly basis? The more you interact with Google, the more likely Google will interact with you and an excellent way to do that is to constantly post relevant current information on your Google business profile.

Also are you taking advantage of Paid ads? Remember, your competition really appreciates it when you don’t participate and pay ads.

So, is your foundation strong? Are you working on your SEO, on your Local 3 Pack Rankings? Are you taking advantage of PPC. Are you on all major social media channels and posting consistently? Are you on the major online directories and are you utilizing paid lead services?

01:01:51
In the interest of time, I’m going to kind of hop straight to marketing automation as many of you have expressed interest in this. And for good reason, marketing automation is probably the hottest topic in the Digital Marketing world right now. How do we not let those missed phone calls, Website visits, chat messages, slip through the cracks? How do we put automations in place to follow up with them and turn those missed opportunities into revenues?

01:02:22
As you plan for 2024, it’s not just about SEO or Google local service ads not working. There are many lead sources available, but the challenge is to convert those leads at a high level.

On average around 50-60% of leads generated go unconverted, and almost 90% of web forms don’t convert. So the customer fills out the form, but nobody on the other side gets to it. We have analyzed the calls, audited the web forms, and leads to understand why this is happening. Why, are more of these leads are not being converted into booked jobs from all this activity?

01:02:46
Research in all industries show that leads that are not followed up within 15 minutes go cold. Even if they initiate a chat, fill out a form, or leave a message, if you don’t have someone following up in 15 minutes, they will go to the next company. We also found that some customers don’t book right away and need follow-up at least five to seven times.

Additionally, the customer today prefers to engage via text, and not responding quickly to texts can result in lost business.

01:03:35
Customers have many options available to them, and if you don’t follow up quickly, they will move on to the next company. Most shops are not converting leads due to not responding quickly enough or not engaging with customers via text.

01:04:00
One of the major reasons that many shops are not converting leads is that customers nowadays prefer to interact through SMS instead of phone calls. Today’s customers want to engage via text and get the job scheduled quickly.

01:04:24
You should think about this in your business. When someone fills in a form, how quickly are you following up? Do you have a system in place that follows up with them multiple times or are you only booking those who want to book right away? Most often, CSRs take the call and ask if the customer wants to book right away. However, if they don’t, the lead goes to waste without any follow-up.

01:04:51
When the person calls in and they say hey you know what, I’m going to talk to my husband or I’m going to think about it and I’ll call back to you, do you have some type of automation that follows up with them multiple times? Or are you only booking the ones that want to book in right then? I find more often than not, it’s you guys are busy, your CSRs are great, but they’re not salespeople. And so they’ll take the call, ‘You want to book?’ ‘No, okay, talk to you later.’ And that’s it. And that lead just…

01:05:15
…goes by the wayside as opposed to having that intentional follow-up. And most of you are almost completely reliant on the customer needs to call us or they need to engage with them that way. Some of you will use email, but very few of you are tapping into the power of SMS and letting the customer chat with you in text with you or somebody on your team.

01:05:43
…And just give me some feedback, is what I’ve said here is that real and true in your business? Right, you’re not following up super quickly, you don’t have that multi-touch follow-up, and you know there’s really not much going on in the way of text message and text communication. So I’ve got the answer, and I’m excited because you’ve all expressed interest in this,

01:06:04
The answer is to leverage automation. Every web form can be followed up with in two minutes or less via phone, email, and SMS. When somebody fills in a form or fills in a chat somebody from your company needs to get the email or chat and immediately stop what they’re doing, and call the customer back. However, the CSR’s are not salespeople and they may only check email or chat notices once a day, way outside of that 15 minute mark and that lead is already gone. By using automation, we can have it automatically push a call to someone on your team who gets a call, “You Have a new lead, push 1 to connect now” so right away so they can connect with the lead right away because it’s happening instantaneously.

01:06:48
We can push a text message to the potential customer immediately. The key strategy is to start a conversation where they can two-way text back, and you can answer their questions. If they are interested, we can put automation in place so that they get touched five or more times. We can put them into a nurture sequence that follows up via SMS and phone.

01:07:13
Calling that customer happens instantaneously, but a lot of people don’t answer phone calls, so it often goes to voicemail. The key strategy here is to push a text message almost immediately after the call. For example: “Hey, you just submitted a form on our website or started a chat. This is Bob from Bob’s auto shop. Was there something we could help you with?”

01:07:37
The whole idea is to engage right away with this potential customer and start a conversation with the customer where they can reply back. For example, they might ask, “How much is it going to be to do a brake job my car?” You could reply, “It really depends. We need to schedule a time. Here’s a link to our calendar where you can book a time.”
So and so is asking what software do you use for this?

01:07:59
Auto Shop Amp does the entire process, and automation can be put in place so that all of your prospects get touched five or more times. Those people who call in but don’t book or say they need time to think about it can be put into a nurture sequence that follows up via SMS and phone. For example: “Hey, you were interested but didn’t book. Did you have any follow-up questions? Is there anything we can do to help?” How many of you think that if you had that in place and were connecting with leads via SMS and/or phone within two minutes or less, you would book more jobs and have a higher conversion rate? Just give me a “1” in chat.

01:08:46
This part shows some metrics, but it’s probably very hard for you to see here. It’s a visual of the entire process. Someone will start a chat with you using Auto Shop Amp, which might sit on your web page or landing page. It will automate the whole process, and it’s completely mapped out. It’s built specifically for auto repair and service companies. If you’re interested in learning more, go to autoshopconversion.com or use the link ASST. NAME just put to schedule a quick demo.

01:09:13
For less than the cost of one additional booked job, you can put this in play and have massive ramifications in your business. Maybe this is the thing for many of you. If you’re not following up with your leads, you need to put marketing automation in place. You also want to put some type of long-term nurture in play. What’s beautiful is that if you’re capturing your leads into a CRM or marketing database like AutoShopAmp.com, you can follow up with the ones that convert quicker and also have captured the names, email addresses, and phone numbers of the people that do book.

You can follow up with them and have automation to request a review or remind them that it’s time

01:10:23
for the next service call have automation to remain top of mind so that they remember you so that they’re more likely to use you again and again. I think this is the big play of 2024 and beyond and a lot of you guys indicated that in your in your responses as you’re kind of rating yourself this is where you want to be so definitely set a time for us to walk you through Auto Shop Amp and show you how this works.

01:10:48
Now the last piece of the puzzle that you really want to think about is your tracking. You need to know how much you’re spending, how many leads are coming in what’s your average cost per lead.

the key tracking mechanisms I’m going to recommend are google analytics. you want to know how many people got to the website what are they typing to Google to get there how long did they stay on your site and is the amount of people getting to your website increasing? Google Analytics no longer exists, it’s Google GA4 a whole new analytics program?

01:11:14
I think you want to put a ranking report system in place we talked about seo. you definitely want to be able to track your positions on Google on a monthly basis for the most important keywords you need to rank for. how are you trending are you showing up organically? are you showing up on google maps? you can’t improve what you

01:11:42
don’t measure. you have to call track and you have to call track based on source so you need to know how many leads and how many calls came in from seo, how many leads and how many calls came in with your pay-per-click?

01:12:04
You must track your marketing. So, you could say, here’s how many leads we got and here’s how many actually got booked. You want to track that in your CRM.

And so, here’s the checklist, like the things you want to track, the things you want to check on. Hopefully, you guys are going through this and taking notes as you go.

01:12:27
But we’ve come full circle. We looked at the key things to drive more leads, the key things to maximize your conversion rates, and the key things to optimize the results. Really, knowing that total spend, average cost per lead, and return on investment, we have a proprietary tracking system which we showed you guys a couple of times on today’s session that we can break down and show those numbers and show those metrics.

01:13:12
So I’ve given you guys the checklist in the workbook. Ideally, you can go through it. You’ve got your goals and targets, you’ve got your budget allocations. Ideally, you can go through and find the things you need to focus on, the key projects from an online marketing perspective that you want to spend some time with.

01:13:36
If you’d like to talk about how we can help? Ideally, you’ve got a plan.
If you want to run with it, you know more power to you, but if you can post ‘Let’s talk” in the comments

We’d love the opportunity to connect with you. Since we offer exclusive territories, we only take on shops we feel are a fit for us both. How we determine that is through a discovery call.

01:13:59
Assistant, if you could drop the link where they can schedule in, you can go to autorepairseo/schedule, or you can call us at 877-237-6969. We asked a few questions to determine, if or how we can help. If we can’t, I’ll let you know politely and try to point you in the right direction. If you feel we can help we’ll schedule another time to talk about how. It is then that we will do a deep dive into your digital presence and looking at your current competitors.

We’d love to hear your action items. We covered a lot of ground. We’ve went almost an hour and 15 minutes. We looked at the big picture. We built out a whole plan. What were your top three? I’d love to know.

In the chat just drop in what your top three action items are. What are your takeaways? What are the things you’re going to do? Pick what your top one in the chat. What are the things you’re going to implement?

We covered a lot, we looked at the big picture of your online marketing and what you need to do to maximize your lead flow online. We reviewed the key lead generation strategies that you want to tap into and areas for improvement, and we helped you map out the custom plan, which is that checklist of the key things that you want to focus on.

Thank you guys for engaging here and putting in some of your stuff. Let’s see what we have. Key takeaways here, live chat, love it. Also, Auto Shop Amp does that, by the way. Two-way text messaging through live chat, video, having video of you welcoming people, the website engaging with them, automation, Auto Shop Amp, having the text message, having the call, having the follow-up sequences in place,

01:15:17
Tina says, ‘I need the avatar with my head exploding.’ Arthur says, ‘Text giving, giving customers the opportunity to text message with your dispatchers is a big opportunity. Automate, maximize LSA.’ Matt absolutely worked backwards to determine how many calls need to and develop the budget perfect.

01:15:42
Casper says, ‘Knowing the numbers, ROI, conversion tracking, tracking.’ Jay says, ‘Live chat, automation, email, email remarketing.’
My goal wasn’t to overwhelm you with content, it was to give you a plan and to give you some details on kind of what needs to be done, what needs to be focused on.’

01:16:07
So, guys, thank you so much for engaging. Thank you for being such active participants in this process with me today.

Again, if you’d like help, we’d love to see if we area fit for each other.

The fastest way to do that is get on a discovery call with us. We will

We’ll do a complete analysis of your online presence and whether we choose to do business together or not, you’ll come away with a lot of helpful information which hopefully I provided you in this workshop.

It all starts with a very accurate analysis of your online visibility.

We will provide you with a custom keyword list of your most important, search terms and take a look and see if those search terms are on your website the way Google wants them listed. Remember, Google had a major algorithm change last year and how it indexes content they now use the EAT formula EAT stands for expertise, authoritativeness and Trust.

Next, we’ll run ta keyword ranking report for you, show you exactly where you rank today for your most targeted keywords.

Then we do an analysis of your consistency across the online directories.

01:16:31
we, analyze your online reviews and reputation, We do an analysis of your social presence, and where there might be some gaps and room for improvement

Look at where your website is maybe failing or how good it is at conversion, and again, this is a free opportunity. We do not charge for this. Most companies will charge for an online analysis like this, but I’m of the old-school, I believe in getting customers the old-fashioned way by providing value first.

01:16:55
We work only with auto repair and auto service companies, and so we’re honored to have the opportunity to kind of look at this with you, show you what’s good, show you where there’s room for improvement, and kind of make the opportunity available if you’d like to work with us. We love the opportunity, so again, you can just go to autorepairseo.com/schedule to pick a time that works for you. Completely free, no obligation, no pressure. Or, you can call us if you happen to be listening to this: 877-237-6969 Ext 1.

We have a solid three-step formula that works. That’s creating a website that converts visitors to paying customers while conducting a Digital Marketing growth program to get you ranked higher on Google’s search pages and to get immediate ROI we conduct paid ad campaigns to drive profits right away.

I’m sure you already got the checklist but if you didn’t go ahead and grab it at autorepairsco.com/checklist

We’ve started a Facebook group the “auto repair shop owners alliance” and would really appreciate you joining. The whole purpose for this Facebook group is to connect fellow shop owners. You’ll be able to ask questions seek or give advice, and in general just have a great community where other shop owners like you can share.

If you don’t have a copy of my book and you’d like to get one, just scan this QR code or jump on my website at autorepairsco.com/book I’ll have Assistant put that in the link in the chat

You can grab your phone and just take a picture of this particular screen right here that’ll give you all the links to everything that we covered in today’s workshop.

Well, guys, again, it’s been my pleasure. I appreciate you taking the time to invest in the knowledge that can help you grow your business. I’m Excited to hear about your wins, excited to hear about what you guys want to accomplish in 2024 and beyond. If anybody’s got questions, I’d love to hang out for a minute and answer any questions that you guys might have.

01:18:16
Thanks so much for your time. Have an amazing afternoon. We’re here to serve, we’re here to support, and excited to see everybody accomplish great things in the new year.

01:18:41
Thanks a lot, guys. I’ll talk to you later.
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